CONNECTING YOUR PRODUCTS TO THE RIGHT CONSUMERS WITH
PROGRAMMATIC PRECISION

Machine learning bid management and content optimization to get the most out of your Product Listing Ads.

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COMPLETE SOLUTION FOR PRODUCT LISTING ADS

A DATA-DRIVEN TECHNOLOGY

For the average retail catalog, Sidecar considers 1.2 million data points every day to ensure your products show at the right time to the right consumers.

FEED CONTENT OPTIMIZATION

Dynamically assigns the right attributes in a product feed to ensure accurate query-to-product matching.

PREDICTIVE STRUCTURE & BIDDING

Sidecar’s unique algorithms leverage consumer behavior, key product attributes, and performance data to adjust campaign structure, while pinpointing and continuously evaluating and adjusting bids.

PERFORMANCE INSIGHTS & ANALYTICS

View and track the changes that Sidecar is making to optimize your campaigns with the Sidecar Dashboard.

SHOPPING CHANNEL MANAGEMENT 

Sidecar is a programmatic advertising technology that helps retailers get optimal results in Product Listing Ad channels like Google Shopping, Bing Shopping, and comparison shopping engines. Retailers that use Sidecar outrank the competition, maximize revenue at a lower cost of sale, and increase new customer acquisition rates.

RETAILERS THAT USE SIDECAR OUTRANK THE COMPETITION 

“Sidecar is the only technology on the market that we felt could take us to the next level in paid acquisition marketing. Sidecar continues to uncover new opportunities and deliver results for our business.”

Sam Wolf  |  VP, Lucky Vitamin

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ARE YOUR PLA CAMPAIGNS RUNNING AT MAX EFFICIENCY? 

Schedule a free Catalog Performance Analysis of your current campaign to find out.

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