Performance Marketing Excellence

Performance marketing excellence is as much about strategy as it is technology. That’s why we pair you with our team of data-driven marketers and analysts, who use our proprietary, all-in-one technology suite to create a performance marketing strategy aligned to your goals. Learn how Sidecar can personalize a solution for you.

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Sidecar Technology Suite

Trade traditional for modern. Complex for simple. Siloed for unified. The Sidecar Technology Suite eliminates the roadblocks of ad networks’ native tools and interfaces, and introduces the ease of an all-in-one, retail-specific platform. Our team tailors each element to fit your business, creating a 100% personalized solution that drives your performance goals.

Sidecar link

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Our feed processing and optimization technology. Sidecar Link ensures product information is clean, granular, and structured for success on Google, Facebook, Microsoft, Amazon, and Instagram.

Sidecar apex

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Our campaign optimization technology. Sidecar Apex is powered by intelligent automation, predictive analytics, and machine learning. It performs the data-heavy and labor-intensive tasks required to deliver growth.

Sidecar connect

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Our reporting and analytics interface. Sidecar Connect provides the most important performance views in one place. It includes Search Query Explorer, a Sidecar-only capability that breaks down the performance of your search terms, phrase by phrase and word by word.

We needed a partner to help learn the peculiarities of our business and be transparent about what worked and what didn’t. And we sought innovation—a partner who could continually advance our Google Shopping strategy. That’s exactly what we get with Sidecar.

Dan Pingree

CMO, Moosejaw

Sidecar implemented a worry-free, hands-off approach led by trusted advisors. They follow the goals we set down while also making solid recommendations to ensure the success of our campaigns.

Eric Cholis

Director of Web Technology, Dave & Adam’s Card World

Sidecar opened us up to what is possible in the channel. Its technology is always on, always learning, and powered by data.

Courtney Freed

Creative Manager, Stand Steady

Sidecar’s technology helps our marketing department scale and become more strategic. It gives us automation, efficiency, intelligence—and most important, profitability.

Peter Gerritsen

Online Marketing Analyst, wehkamp

We needed a partner to help learn the peculiarities of our business and be transparent about what worked and what didn’t. And we sought innovation—a partner who could continually advance our Google Shopping strategy. That’s exactly what we get with Sidecar.

Dan Pingree

CMO, Moosejaw

Sidecar implemented a worry-free, hands-off approach led by trusted advisors. They follow the goals we set down while also making solid recommendations to ensure the success of our campaigns.

Eric Cholis

Director of Web Technology, Dave & Adam’s Card World

Sidecar opened us up to what is possible in the channel. Its technology is always on, always learning, and powered by data.

Courtney Freed

Creative Manager, Stand Steady

Sidecar’s technology helps our marketing department scale and become more strategic. It gives us automation, efficiency, intelligence—and most important, profitability.

Peter Gerritsen

Online Marketing Analyst, wehkamp

2021 Benchmarks Report

Our fifth annual Benchmarks Report is the most comprehensive yet. We dive deep and uncover data across 3 spend tiers, 5 ad platforms, 6 major metrics, and 16 retail segments.

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SIDECAR LIVE: SEPT. 28 @2 P.M. ET

What can retail marketers expect during the 2021 holiday season? Join our next Zoom call to learn how you can successfully prepare for the unexpected.

The Latest Research

2021 Benchmarks Report

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Rely on Sidecar’s Resource Hub

The place for research and ideas shaping performance marketing in retail.

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FREE ANALYSIS

HOW MUCH UNTAPPED POTENTIAL IS HIDING IN YOUR CAMPAIGNS?

Find out with a free, no-obligation performance analysis.

“We partner with Sidecar because the company’s experts extend our strategic resources while its technology drives our cross-channel performance.” — Mike Fisch, Business Development Lead, Gary’s Wine & Marketplace

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OUR APPROACH

The purchase journey is no longer a linear path. The lines between discovery, research, purchase, and loyalty are blurred. To meet evolving consumer expectations and behaviors, retailers must provide the right experience at the right time, on the right advertising channel. That’s where we come in.

Sidecar helps retailers create powerful performance marketing campaigns to consumers on the channels they use most. We combine deep data, knowledgeable humans, and inspired technology to deliver seamless experiences that turn shoppers into buyers.

APEX Technology

A three-pronged approach of Sidecar's Apex technology, proprietary data, and people is the winning formula for optimizing campaigns. Data enriches the technology, while performance marketing pros power the strategy.

expertise

Years of understanding and experience with e-commerce consumer behavior is applied to align digital marketing strategies to the way today's consumers search for products.

specialization

Our company and people are dedicated to retail. All our data is retail data, which drives technology built to solve the unique challenges faced in retail performance marketing channels.

GET MORE OUT OF YOUR PERFORMANCE MARKETING CAMPAIGNS

Sidecar is the magic behind retail’s smartest marketing campaigns. No matter where consumers start their shopping experience, we aim to put your products in front of the right people at the right time—and at the right cost.

Sidecar for Shopping

Outperform competitors on the world’s most trafficked shopping sites with a custom-made approach that drives results.

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Sidecar for Paid Search

Capture high-intent shopper interest using our continuous-learning solution for paid search and display ads.

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Sidecar for Amazon

Gain robust optimization and reporting tools to drive profit from Sponsored Products, Sponsored Brands, and Display Ads.

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Sidecar for Facebook & Instagram

Activate social consumers using Sidecar’s granular approach to audience management and budget allocation.

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DRIVING PERFORMANCE MARKETING SUCCESS

Sidecar helps retailers unlock the full potential of today’s fastest growing online discovery and shopping channels. Our approach combines advanced artificial intelligence, a rich, retail-focused dataset, and years of retail performance marketing expertise. The result? Holistic cross-channel marketing programs that drive results. See how we can exceed your expectations.

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THE LATEST RESEARCH

2020 Benchmarks Report: Google Ads in Retail

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