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2018 Google Shopping Benchmarks Report

Google Shopping has arrived: It’s a critical performance marketing channel for retailers looking to get the most from their online business.

New questions surround the platform: How is Google Shopping changing in an increasingly competitive landscape? What does success look like on Google Shopping today?

These questions and more are answered in the 2018 Google Shopping Benchmarks Report. Sidecar data scientists analyzed e-commerce data across 300-plus U.S. retailers’ websites to reveal:

  • Performance benchmarks across key e-commerce metrics for specific retail verticals
  • Why competition continues to rise and how retailers can find the white space
  • How cross-device conversion trends are evolving with a marked uptick in mobile purchases
  • Google Shopping features that help consumers discover retailers’ brands and brick-and-mortar stores on the search network
Access the report now to learn about the driving forces behind Google Shopping—and see how your performance stacks up.
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