Discover the performance statistics for YOUR retail vertical, and recommendations to develop higher performing Google Ads campaigns. The 2019 Benchmarks Report by Sidecar analyzes U.S. retailers’ Google Ads performance to uncover:
2019 BENCHMARKS REPORT: GOOGLE ADS IN RETAIL
REPORT
2019 BENCHMARKS REPORT: GOOGLE ADS IN RETAIL
- Why retailers are investing more in Google’s paid search and shopping channels—and driving greater revenue
- Where performance benchmarks landed across key retail verticals, including apparel, house/home, health/beauty, sporting goods, electronics, and more
- Holiday shopping patterns gaining new momentum
- Recommendations to empower retail marketers to drive Google Ads growth in 2019
sneak peek
sneak peek
Stats Reshaping Google Shopping & Paid Search
29%
YOY Revenue Growth in Google Shopping
Paid search also experienced a 13% revenue increase year over year. Retailers continue to find new opportunities on Google Ads.
14%
Increase in Paid Search CPC
Google Shopping experienced less dramatic growth at 4%. Both increases suggest heightened competition on the SERP.
11%
YOY Increase in AOV
Both Google Shopping ($169) and paid search ($110) experienced significant growth in AOV, each up 11% from 2017.
60%
Amazon Impression Share
On paid search, Amazon captured 60% of all impressions in the office supplies vertical, increasing CPCs for this vertical.
Overall spend in Google search and shopping grows each year, but we’ve reached an inflection point in terms of what growth looks like. Retailers are considering a new way to find the white space by re-allocating budget across search, shopping, social, and other channels.
Mike Baber
Director of Strategic Accounts at Sidecar
REPORTS
2019 BENCHMARKS REPORT: GOOGLE ADS IN RETAIL
Discover the performance statistics for YOUR retail vertical, and recommendations to develop higher performing Google Ads campaigns.
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