Sidecar for Facebook Dynamic Ads enables retailers to achieve greater ROI by retargeting website visitors according to the parameter that matters most—intent to purchase.
Other Google PLA results in Q2: Mobile continued to skyrocket, driving a 261% YoY revenue lift, and the conversion rate on desktop topped 4.6%.
Mobile drove the majority of the growth in sales from Google Shopping, with revenue from smartphones increasing by 164% year over year.
The Sidecar Seasonal E-commerce Report reveals Holiday 2015 e-commerce sales from an analysis of 91.6 million user sessions on retailers' sites.
Sidecar Announces New Technology That Brings Intent-Driven Audiences to Facebook Dynamic Product Ads
The Sidecar technology brings a new level of relevance to Facebook Dynamic Product Ads and simplifies the DPA implementation process.