Tips & Tricks

Last Minute E-commerce Checklist for Holiday

During the holiday shopping season, an e-commerce marketer’s job is never quite finished. With online sales projected to reach $117 billion this season, retailers are keen to snag the biggest slice of holiday pie within their reach.

By now, you’ve got a plan in place and you’re feeling ready to tackle Holiday 2016. If you’re making last minute adjustments and wondering what else to do to get your campaigns into tip-top shape, we’ve got you covered. Tie a big bow around your holiday tactics and check these items off your list.

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Tips & Tricks

Dress to Impress in Google Shopping: 6 Tips for Apparel Retailers

The apparel business is competitive. Fast fashion rules. Styles are on-trend one day and shelved the next, making catalog churn nearly constant. With razor-thin margins and customers now accustomed to perks like free shipping and returns, apparel retailers can feel squeezed when it comes to e-commerce.

But by using Google Shopping smarter than the competition, you can gain the edge. With seasons changing and holiday around the corner, now is the perfect time to outfit your Google Shopping campaigns for success. Here are a few tips you can use to get started.

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Tips & Tricks

A Local’s Guide to Local Inventory Ads

Is the future of online retail…brick and mortar?

I wouldn’t go that far, but earlier this year, Google revealed that one-third of all searches are now location-related, and that location-related mobile searches are growing 50% faster than overall mobile searches. For retailers able to turn these locational online searches into in-store sales, there’s considerable opportunity.

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E-Commerce Trends 2016 Digital Summit Roundup

As predicted, the 2016 Digital Summit in Dallas last week lived up to its promise and delivered some new perspectives on digital retail. We got to hear from top-notch visionaries and marketers who are grabbing new technologies and trends by the horns.

This year’s event was full of Texas-style diversions—an armadillo race and both mechanical and live bull riding, to name a few. I didn’t ride any bulls, mechanical or otherwise, but I did sample some mean Texas barbeque.

If you couldn’t make it to this year, here are the top takeaways we brought home from Dallas.

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Facebook Dynamic Ads

Use Facebook Dynamic Ads If You Want More Mobile Sales

Vertical video ads, slideshow ads, Messenger bots — Facebook offers marketers of all stripes a dizzying array of options to show off their brands and products on the world’s most popular social network.

So how and where do you fit in, an e-commerce marketer who lives and dies by bottom-line stats — revenue, cost, and ROAS — rather than engagement metrics such as likes, comments, and shares?

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Tips & Tricks

5 Ways Pet Suppliers Can Unleash Google Shopping Success


Our beloved animal companions have always tugged at our heart strings, but pets can tug hard at the purse strings, too. The American Pet Products Association projects that U.S. pet owners will spend $39 billion on food and supplies for their furry friends in 2016.

With 60% of pet supplies expected to be purchased online by 2020, pet supply retailers who up their e-commerce games now are best positioned to reap the benefits. And Google Shopping is a great place to start.

Pet supply product catalogs are heavy on items that run out (or wear out) regularly, such as food, toys, and hygiene products. This leads to purchase patterns and buyer behaviors that are more cyclical than other industries. Follow these tips to capitalize on these cycles and become the top dog in Google Shopping…

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Company News

Saddle Up for 2016

They say everything’s bigger in Texas. And with more than 5,000 retail professionals in attendance, we trust this year’s Digital Summit, being held in Dallas on Sept. 26-28, will not disappoint.

I’m looking forward to hearing insights from the lineup of speakers, including Facebook’s Maz Sharafi, and Apu Gupta, CEO of fellow Philly e-commerce tech company, Curalate. Sidecar will also be announcing some big news at

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Company News

Sidecar Launches Revenue Probability Scoring for Google Shopping

Every retailer has a set of products that are all-stars. I’m talking about the Michael Jordans, the Steph Currys, the Tom Bradys of your catalog — those products that receive plenty of traffic, clicks, and orders. Determining how much to spend to expose these products on an acquisition channel like Google Shopping is pretty straightforward.  

But what about products that don’t enjoy heavy traffic and that lack substantial performance data to inform bid decisions — a.k.a., the bulk of most retail catalogs?

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E-Commerce Trends

[PODCAST] 2016: Acquisition, Mobile, and Customer Engagement

Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of, has had a front row seat for observing the myriad ways technology impacts retail.

Before joining the NRF, Vicki worked at world-leading brands like Tory Burch, where she served as COO and CIO, as well as Giorgio Armani, Gucci, Party City and JCPenney. She was named one of the most prominent women IT executives by Executive Technology Magazine.

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Google Shopping

Customer Match & RLSA for Google Shopping: The Ultimate Guide

What keeps e-commerce marketers up at night? For most, it’s probably either winning new customers or keeping existing ones coming back for more.

Luckily, Google offers two powerful tools that retail marketers can use to accomplish both goals: Customer Match and RLSA for Google Shopping.

But where to start? And once you’ve added one (or both) of these features to your Shopping campaigns, what strategies can you employ to continue improving performance?

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