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Tips & Tricks

Supercharge Your Google Shopping Campaigns with Merchant Promotions

Google Shopping Merchant Promotions

Google Merchant Promotions can help you stand out in Google Shopping. More e-commerce marketers are realizing the power of Google Shopping, and pouring additional budget into the channel. Competition for limited shopper attention is heating up.

By now, you’ve hopefully got the Google Shopping basics in place. This means your product feed is optimized to the way shoppers search, and your campaign is properly structured to drive efficient results.

One additional tactic to improve Google Shopping performance is adding Google Merchant Promotions to your ads. Read on for a primer on Google Merchant Promotions and a step-by-step guide to adding them to your campaign.

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Google Shopping

5 Reasons to Invest More in Google Shopping Than Text Ads

Reasons-to-invest-in-google-shopping-over-text-ads

Google Shopping is more popular among shoppers — and marketers — than ever. In 2016, retail marketers spent 12% more on Google Shopping ads than on text ads, according to Sidecar customer data. This accounts for a 30% year-over-year spend increase in Google Shopping.

Why the shift in spend to Google Shopping ads? Marketers are seeing more value in them. And with recent updates that devote a larger share of SERP real estate to Shopping ads, Google is placing these ads squarely in front of your potential customers.

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E-Commerce Trends

The 4 Trickiest E-Commerce Returns Challenges – And How to Solve Them

4 Trickiest E-Commerce Return Challenges

Guest post by Optoroa technology company that is transforming the way retailers process, manage, and sell their returned and excess inventory.

In 2015, retailers handled over $260 billion in e-commerce returns, up 34% from just six years prior. Due to shifting customer behaviors and demands, experts expect return rates to keep climbing. Flexible return policies are customer-friendly. However, the burden largely falls on retailers to recover whatever value they can from returned inventory.

With e-commerce sales showing no sign of abating, interest in reverse logistics – the reverse flow of goods – is growing. Retailers will be best prepared to handle a sustained influx of e-commerce returns if they know the trickiest challenges to watch for — and how to solve them.

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Company News

eTail West 2017 Preview: Win at Data-Driven Marketing

etail-west-2017-conference-preview

Sunshine, palm trees, warm temps, and…no winter coats. Finally!

Coming from the chilly east coast in the middle of winter, it’s pretty easy to get me jazzed about the trip to Palm Springs to attend eTail West, being held Feb. 27 – March 1.

I’m looking forward to getting a healthy dose of Vitamin D to last me until spring, but I’m most excited to take part in discussions on e-commerce and data-driven retail marketing at the event.

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Tips & Tricks

Understand Your Google Shopping Competition with Auction Insights

Understand Your Google Shopping Competition with Auction Insights

Hidden away in the AdWords dashboard, the Auction Insights report delivers a comprehensive overview of the competitive landscape in Google Shopping.

We’ve suggested myriad tools and strategies savvy e-commerce marketers can use to optimize their Shopping campaigns. But no campaign exists in a vacuum. Every retail business has competitors, and these rival sellers can influence Google Shopping outcomes.

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Tips & Tricks

4 Ways Great Content Boosts E-commerce Sales and Customer Loyalty

content-and-commerce-leads-to-sales-and-loyalty

If you invest serious time and money in paid advertising efforts to market your products (we’re pretty sure you do), but you’re not completely sold on the value of content in e-commerce, here are a few reasons to reconsider: 

One reason is increased conversions. Sites that employ content marketing convert nearly 6X better than sites that don’t.

Another is the competitive online retail space. 81% of customers research online before purchase. The more quality content you create, the higher your site ranks in organic search, and the more often consumers discover and engage with your products.

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E-Commerce Trends

E-Commerce Retailers: Time to Join Snapchat? Answer These Questions First

Snapchat for E-Commerce Retailers

Though Snapchat specializes in vanishing images, the app has displayed some serious staying power. Founded in 2011, Snapchat now boasts 150 million daily active users, and reportedly has an IPO planned for later this year.

While this news has investors salivating, retailers’ feelings towards Snapchat are a tad more reserved. Despite its explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.

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