Winning the e-commerce game in consumer electronics retail is about as tough as it gets. Shoppers in the market for laptops, tablets, and cameras are laser-focused on price and steeped in research about products on their wish lists. They follow the hype before an item launch, study product reviews to learn about features, and consult the experts on where to get the best deal.
So what does it take to compete in the fierce e-commerce electronics world? Here are some tips you can use make sure your Google Shopping campaigns and website are optimized for the preferences and behaviors of your audience.