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Dave LeDonne

E-Commerce Trends

Is the Future of E-Commerce Search Marketing Visual? Pinterest Thinks So.

Pinterest Search Ads Results

When was the last time you bought something without seeing it first?  

We humans are visual creatures. This trait evolved from our primitive beginnings as hunter-gatherers searching for food. And it guides shoppers hunting new products today.

It’s fitting, then, that Pinterest is hoping to lever its highly visual experience to capture a slice of the massive search advertising pie. Here’s a look at Pinterest’s newest bet: Pinterest search ads.

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E-Commerce Trends

E-Commerce Retailers: Time to Join Snapchat? Answer These Questions First

Snapchat for E-Commerce Retailers

Though Snapchat specializes in vanishing images, the app has displayed some serious staying power. Founded in 2011, Snapchat now boasts 150 million daily active users, and reportedly has an IPO planned for later this year.

While this news has investors salivating, retailers’ feelings towards Snapchat are a tad more reserved. Despite its explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.

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E-Commerce Trends

2017: The Year Ahead in Social Commerce

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From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.

How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in social commerce, and look ahead to what social media has in store for online retailers in 2017.

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E-Commerce Trends

What Instagram Shop Tags Mean for E-commerce

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Last week, Facebook-owned Instagram launched its beta test of shop tags within photo posts to explore whether inspiring visual content coupled with ease of purchase can transform casual scrolling into real e-commerce opportunity.

With Instagram making its platform more friendly to retail brands looking to sell products, rather than build communities, where are the future opportunities for e-commerce marketers? How much potential is there to drive sales from this channel? Here we unfold the possibilities of Instagram’s latest foray into social commerce.

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E-Commerce Trends

E-commerce Marketers: You Can Relax About AI and VR. For Now…

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This holiday season, millions of Americans will probably receive virtual reality (VR) headsets or AI-powered home assistants as gifts.

No doubt, the implications of these trends are not lost e-commerce marketers. Beyond ushering in a new world of interactivity between consumers and their devices, both technologies also seem likely to open up fresh ways for e-commerce retailers to interact with those consumers.

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Facebook Dynamic Ads

Use Facebook Dynamic Ads If You Want More Mobile Sales

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Vertical video ads, slideshow ads, Messenger bots — Facebook offers marketers of all stripes a dizzying array of options to show off their brands and products on the world’s most popular social network.

So how and where do you fit in, an e-commerce marketer who lives and dies by bottom-line stats — revenue, cost, and ROAS — rather than engagement metrics such as likes, comments, and shares?

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Company News

Sidecar Launches Revenue Probability Scoring for Google Shopping

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Every retailer has a set of products that are all-stars. I’m talking about the Michael Jordans, the Steph Currys, the Tom Bradys of your catalog — those products that receive plenty of traffic, clicks, and orders. Determining how much to spend to expose these products on an acquisition channel like Google Shopping is pretty straightforward.  

But what about products that don’t enjoy heavy traffic and that lack substantial performance data to inform bid decisions — a.k.a., the bulk of most retail catalogs?

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Google Shopping

Customer Match for Google Shopping Has Arrived. Here’s What You Need to Know.

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Independence Day isn’t here quite yet, but you might want to bust out the fireworks a few days early. On Monday, Google announced that it would launch Customer Match for Shopping campaigns.

Though Customer Match has been available for nearly a year for ads on YouTube, search, and Gmail, plenty of e-commerce pros have wished they could add it to their Shopping campaigns.

Google Shopping accounts for an ever-increasing slice of retailers’ online revenues, and e-commerce marketers are understandably keen to take their performance in the channel even higher. Here’s the skinny on Customer Match — and how you can use the feature in your campaigns.

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