Matt Mariani


Thanksgiving to Cyber Monday: Which Day Won Google Shopping?


One of the biggest stories coming out of the 2016 holiday season kickoff is the duel between Cyber Monday and Black Friday for online sales. We saw a similar trend within the Google Shopping channel: Cyber Monday generated only 6% more revenue than Black Friday, compared to 28% last year.

But Thanksgiving also had reason to take a seat at the table, pulling in the highest AOV and ROAS of the five-day period on Google Shopping. And we can’t forget Saturday and Sunday. How did they contribute to sales?

After analyzing 27.6 million user sessions on our customers’ e-commerce sites during Thanksgiving through Cyber Monday, we came away with several key findings that underscore the rise of Google Shopping ads for retailers.

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