Meg Ferguson

Tips & Tricks

Product Feed Optimization Essentials for Google Shopping


When it comes to success in Google Shopping, it all begins with a lean, mean, optimized product feed. The more accurate and descriptive the information in your feed, the easier it is for Google to surface your products in relevant searches. An effective bidding strategy — the other key to achieving high performance — depends on your product feed having well-defined categories and granular segmentation.

If you’re new to feed optimization, or you could use a refresher, we’ve got you covered. Here are the essentials to optimize your product feed for Google Shopping.

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