Rob DePersia

E-Commerce Trends

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger


We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty of e-commerce marketers drool with envy at this scenario.

Who wouldn’t want their hard work to pay off so stunningly? Or so effortlessly?

To give our readers some insight into how it’s done, we spoke with Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School, New York Times and Wall Street Journal best-selling author, renowned public speaker, and expert on social influence and consumer behavior.

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E-Commerce Trends

[PODCAST] 2016: Acquisition, Mobile, and Customer Engagement

Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of, has had a front row seat for observing the myriad ways technology impacts retail.

Before joining the NRF, Vicki worked at world-leading brands like Tory Burch, where she served as COO and CIO, as well as Giorgio Armani, Gucci, Party City and JCPenney. She was named one of the most prominent women IT executives by Executive Technology Magazine.

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Google Shopping

Customer Match & RLSA for Google Shopping: The Ultimate Guide

What keeps e-commerce marketers up at night? For most, it’s probably either winning new customers or keeping existing ones coming back for more.

Luckily, Google offers two powerful tools that retail marketers can use to accomplish both goals: Customer Match and RLSA for Google Shopping.

But where to start? And once you’ve added one (or both) of these features to your Shopping campaigns, what strategies can you employ to continue improving performance?

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E-Commerce Trends

[PODCAST] IRCE 2016: ‘An Opportunity to Think About What’s Next’


Few people know e-commerce like Zak Stambor, Online Marketing Editor at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and marketers — providing him with a truly holistic understanding of this exciting space.

At next month’s Internet Retailer Conference & Exhibition (IRCE) in Chicago, Zak is presenting “The State of E-Commerce Search,” which kicks off the Google & You workshop. IRCE is one of e-commerce’s biggest events, and Sidecar will also be there, dispensing product advertising tips and hosting the Google Shopping Live event with our partners from Google.

Last week, Zak joined me for a pre-IRCE podcast interview. I picked his brain about some of the hottest topics in e-commerce today.

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E-Commerce Trends

Is Conversational Shopping from Google the Next Frontier in E-commerce?


It’s tough to beat the ease and convenience of shopping in your slippers, from the cozy comfort of your couch. But according to recent news from Google, buying things online should become even easier someday very soon.

At SMX West’s keynote address last week, Google’s Director of Search in Zurich, Behshad Behzadi, confirmed that Google was working on conversational shopping to complement its conversational search features.

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Company News 2015 Philly Insider Tip #3: Tourist Traps to Avoid 2015 Philly Insider Tip

Face it — any city worth touring is going to have its tourist traps. Last year, for example, I went to the Canadian side of Niagara falls, and after spending significant time gawking at the falls themselves, I somehow ended up at a Ripley’s Believe It or Not! situated right next to the underwhelming Upside Down House. The kids got a gander at both and BOOM — I’m out $300. That was a bad afternoon.

We want to spare you a similar fate. So for the third post in our Philly Insider Tips series for 2015 attendees, we bring you tip #3, Philly tourist traps to avoid. Here we go:

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Company News 2015 Philly Insider Tip #1: Where to Get Your Philly Cheesesteak 2015 Philly Insider Tip

Over 5,000 e-commerce marketers will descend on Philadelphia for in October. Some folks will know their way around town, but many others will be making their first trip to the City of Brotherly Love.

As you might know, Sidecar is headquartered in beautiful downtown Philly, and like any true Philadelphian, we love to play tour guide and share our opinions on the best the city has to offer. So we’re rolling out a series of Philly Insider Tips just for attendees. Subscribe to our blog to make sure you don’t miss any.

Today we bring you our first installment: the lowdown on where to get that cultural obsession, that Philly icon, that guilt-inducing pleasure that is … the Philly cheesesteak. Without further ado:

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