Back in March, Google made ranked Shopping ads, which display products with a 1-5 ranking based on reviews, a permanent fixture on the SERP. E-commerce marketers who instinctively seek the top in all of their efforts were curious about how these ads would perform and the impact they would have on their Shopping campaigns.
Well, now that the dust has settled a bit, we thought it was time to take a look at ranked Shopping ads and determine whether it was good to be “the best" -- i.e. the #1 ranked product for a given search...
Sidecar has been helping Boscov's, a billion-dollar retailer, over the past several months with a combination of our automated technology and strategic direction from our team.
A couple of the biggest results? Boscov’s Google Shopping revenue increased by 32% YoY after 30 days, while ROAS actually improved by 13% YoY. After 90 days, revenue was up by 44% YoY at the retailer’s ROAS goal.
Those are some numbers that other retailers tell us they would love to see, too. So we wanted to give you a closer look into how we helped Boscov’s get there. You can check out the story in this new case study. Give it a read to learn if you’re making mistakes on Google Shopping — and what to do about it.
Google Shopping success metrics are different for every marketer. Some marketers are all about ROAS. Others prioritize cost/sale. Still others are focused on conversion rate.
Whatever the preferred metric is, everyone wants to see a nice upward trend in performance over time, which some marketers refer to as “incremental growth.” As you might expect, marketers ask us about this a lot: How does Sidecar drive incremental growth on Google Shopping?
Well look no further than this SlideShare. It takes you through a case study of how and why Sidecar creates performance improvements for retailers’ Google Shopping campaigns.
Mother’s Day is the third largest retail event on the calendar, trailing only the end-of-year holiday season and back-to-school in total sales. 27.3% of consumers planned to buy their gifts online this year, up from 25% in 2015. But what channels are these consumers using?
Recently, Google Shopping has been making the rest of the AdWords family proud. Last quarter, channel revenue grew by 52% year-over-year. Did this momentum carry over to this year’s Mother’s Day? Here’s what the numbers tell us ...
For some retailers, Q1 is their “holiday.” Consumers are making their New Year’s resolutions, and they want to buy products that help them get fit, get healthy, and get organized. For most retailers, though, the first quarter is more of a quiet time.
But when it came to Google Shopping, the first quarter of 2016 was big -- across the board. Our analysis of retailers’ results found that Google Shopping grew by 52% YoY in Q1. Mobile led the charge, notching a 164% jump in sales over Q1 2015.