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E-Commerce Trends

E-Commerce Trends

The Top 4 Takeaways From eTail West 2017

Top 4 Takeaways from eTail West 2017

What better place to kick off the year’s event calendar than eTail West 2017? As always, I returned home from this year’s conference with plenty of new ideas, a few good stories, and very much in need of a nap.

Even for a veteran attendee, it can be a lot to take in. So for anyone back at the office this week wondering if you missed anything, here’s a quick recap of the big themes that dominated the buzz at eTail West 2017.

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E-Commerce Trends

Is the Future of E-Commerce Search Marketing Visual? Pinterest Thinks So.

Pinterest Search Ads Results

When was the last time you bought something without seeing it first?

We humans are visual creatures. This trait evolved from our primitive beginnings as hunter-gatherers searching for food. And it guides shoppers hunting new products today.

It’s fitting, then, that the social network Pinterest is hoping to lever its highly visual experience to capture a slice of the massive search advertising pie. Here’s the full scoop on Pinterest’s latest bet that the future of search is visual: Pinterest search ads.

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E-Commerce Trends

The 4 Trickiest E-Commerce Returns Challenges – And How to Solve Them

4 Trickiest E-Commerce Return Challenges

In 2015, retailers handled over $260 billion in returns, up 34% from just six years prior. Due to shifting customer behaviors and demands, experts expect return rates to keep climbing. Flexible return policies are customer-friendly. However, the burden largely falls on retailers to recover whatever value they can from returned inventory.

With e-commerce sales showing no sign of abating, interest in reverse logistics – the reverse flow of goods – is growing. E-commerce retailers will be best prepared to handle a sustained influx of returns if they know the trickiest challenges to watch for — and how to solve them.

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E-Commerce Trends

Here’s Why You Should Be Excited For Google’s New Carousel Search Filters

What Google’s New Carousel Search Filters Mean for E-Commerce

Google never fails to keep e-commerce marketers on their toes. We’ve written about many Google updates, especially those affecting its search engine results page (SERP).

And recently spotted is yet another (potentially game changing) update: a scrollable carousel of graphics that act as interactive search filters atop the SERP.

Full disclosure: We are pretty excited to see it live. Here are a few reasons all e-commerce pros using Google Shopping ads should be excited, too.

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E-Commerce Trends

E-Commerce Retailers: Time to Join Snapchat? Answer These Questions First

Snapchat for E-Commerce Retailers

Founded in 2011, Snapchat now boasts 150 million daily active users. Despite this explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.

But Snapchat recently overtook Twitter as the second most popular social network, and more e-commerce retailers are starting to pay attention. Considering taking your e-commerce brand Snap-happy? Answer a few key questions first …

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E-Commerce Trends

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger

jonah-berger-on-turning-customers-into-advocates

We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty of e-commerce marketers drool with envy at this scenario.

Who wouldn’t want their hard work to pay off so stunningly? Or so effortlessly?

For some insight into how it’s done, we spoke with Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School, New York Times and Wall Street Journal best-selling author, renowned public speaker, and expert on social influence and consumer behavior. Check out the full interview on our blog ...

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E-Commerce Trends

2017: The Year Ahead in Social Commerce

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From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.

How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in social commerce, and look ahead to what social media has in store for online retailers in 2017.

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E-Commerce Trends

Customer Experience: The #1 Focus of E-commerce Marketers in 2017

ecommerce-customer-experience-1-priority-in-2017

As we look to 2017, we can count on e-commerce growing more competitive (and crowded) than ever, and e-commerce marketers needing to be ever-more sophisticated to drive returns.

Now that the dust has settled around emerging e-commerce channels, we predict that top performing online retailers will start tuning in much more closely to customer needs. With renewed focus on the customer, marketers will prioritize discovering key moments in customer journeys, influencing purchase decisions during those key moments, and providing positive experiences that bring shoppers back for more.

Here's our take on how e-commerce marketers can make their customer experience their competitive advantage in 2017.

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E-Commerce Trends

2016: The Year in Google SERP Updates

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Once again, ‘tis the season for year-end roundups. When we sat down to discuss the changes Google made this year to its search engine results page (SERP), one thing stood out: the heightened prominence and interactivity of Google Shopping ads.

While Google’s SERP retains a familiar spartan look and feel, it -- along with some AdWords controls -- has changed over the last 12 months to reflect a shift in consumer preferences for more relevance and better cross-device experiences. And though we’re admittedly pretty partial to Shopping ads, it’s tough to deny that they embody a step up in both of those areas.

Let’s explore 2016’s big Google SERP changes, what they mean for the future of e-commerce marketing on the world’s most trafficked site, and how Google Shopping ads fit in.

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E-Commerce Trends

What Instagram Shop Tags Mean for E-commerce

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Last week, Facebook-owned Instagram launched its beta test of shop tags within photo posts to explore whether inspiring visual content coupled with ease of purchase can transform casual scrolling into real e-commerce opportunity.

With Instagram making its platform more friendly to retail brands looking to sell products, rather than build communities, where are the future opportunities for e-commerce marketers? How much potential is there to drive sales from this channel? Here we unfold the possibilities of Instagram’s foray into social commerce.

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