Facebook presents e-commerce marketers with some unique advantages in product advertising. First, with the average American spending about 50 minutes per day on Facebook, you can rest assured your customers are spend time there. Second, Facebook hosts over 1 billion mobile daily active users, making it an ideal place to reach potential customers on mobile.
Third, Facebook offers the opportunity to relate with your potential customers through creative visual content -- we’re talking photos, illustrations, and user-generated content. And it’s one of the ways Facebook stands out in the sea of product advertising channels.
Here we explore how brands can wield the power of visual content to delight and convert shoppers straight from their news feeds on Facebook.