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Facebook Dynamic Ads

Facebook Dynamic Ads

Worth 1,000 Words: How Rich Visual Content Converts Facebook Users to Customers

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Facebook presents e-commerce marketers with some unique advantages in product advertising. First, with the average American spending about 50 minutes per day on Facebook, you can rest assured your customers are spend time there. Second, Facebook hosts over 1 billion mobile daily active users, making it an ideal place to reach potential customers on mobile.

Third, Facebook offers the opportunity to relate with your potential customers through creative visual content -- we’re talking photos, illustrations, and user-generated content. And it’s one of the ways Facebook stands out in the sea of product advertising channels.

Here we explore how brands can wield the power of visual content to delight and convert shoppers straight from their news feeds on Facebook.

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Facebook Dynamic Ads

Use Facebook Dynamic Ads If You Want More Mobile Sales

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If there’s one trend that nearly everyone in retail marketing has watched attentively over the last decade it’s this: mobile traffic. And there’s one new Facebook ad format that’s got mobile written all over it: dynamic ads for retail.

Though dynamic ads are still a relatively new type of ad, our findings suggest that they are poised to play a critical role helping e-commerce marketers connect with customers on the most intimate piece of digital real estate, their phone screens.

We looked at the performance data for dynamic ads on mobile, and here's what we found found...

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Facebook Dynamic Ads

Facebook Dynamic Ads: The Relevance Game

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Facebook might soon become a serious e-commerce revenue engine. What has changed? Facebook’s dynamic ads -- launched in 2015, these product-level ads offer the ability to finally unlock the network’s potential to drive direct response sales, not just brand equity or community engagement. Dynamic ads leverage intent-driven audiences to let you target the right users, with the most relevant products possible, at the right moment. This adds your own measure of relevance to a channel that lacks it -- and makes Facebook more than just a branding outlet
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Facebook Dynamic Ads

Why Should E-commerce Pros Care About Facebook Dynamic Ads?

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I know what you might be thinking. Who has time to worry about Facebook dynamic ads? Consumers don’t even go to Facebook to shop anyway. They go there to stay in touch with friends and share cat videos. Hang on right there, because that’s where clarification is needed. The best e-commerce pros always have an ear to new opportunities for innovation -- and Facebook dynamic ads is one of them. Here’s why.
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