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Start Adjusting: Tablet Bid Adjustments for Google Shopping Have Arrived

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For years, it’s been right there, gleefully taunting e-commerce marketers. I’m talking, of course, about the performance data next to “Tablets with full browsers” that appears when you segment a Google Shopping campaign (or any AdWords campaign, really) by device.

Though Google displayed this data, AdWords users have been left powerless to do much of anything with it. Until now …

After announcing the addition of tablet bid adjustments to AdWords back in May, Google has begun slowly rolling out the feature to advertiser accounts. Here’s what you need to know to be ready when tablet bid adjustments hit your account.

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Mobile

How to Make the Most of Mobile Traffic in Google Shopping

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Optimizing Google Shopping for mobile is a must for every retailer using the channel. But each product’s performance differs on desktop and mobile, so truly maximizing mobile spend means more than simply setting a few mobile bid adjustments and calling it a day.

In part two of our three-part Google Partners video series, Google’s Jacob Mader and Sidecar COO Steve Tutelman explore the topic of mobile Google Shopping campaigns. Give it a watch to learn why a granular approach to Google Shopping mobile optimization is critical for strong ROI.

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Mobile

3 Secrets to Optimize Mobile Product Listing Ads

Mobile Product Listing Ads

Nearly half of all traffic to e-commerce sites originates from mobile devices, according to the 2015 IBM Digital Analytics Benchmark report. Ignoring mobile traffic means you’re not even in the running to convert the growing segment of mobile shoppers. And that means lost revenue. Potentially a lot of lost revenue.

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Mobile

iOS 9 Ad Blocking Is More Hubbub Than Havoc for E-commerce Marketers

iOS 9 Ad Blocking
You’ve probably been reading this week about Apple’s introduction of ad blocking extensions in mobile Safari. A few expletives might have been exchanged with your coworkers and maybe an iPhone or two was thrown at the wall. As if mobile advertising wasn’t challenging enough ... Alas, we have good news to share: The level of hype around Apple’s update is probably much bigger than its potential harm. Here are a few saving graces:
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Mobile

Measuring the Impact of Mobile in a Multi-Device World

Measuring the Impact of Mobile in a Multi-Device World
One day this week during my morning train commute into Center City Philadelphia, I remembered I needed a new baseball glove in order to maximize my contribution to the esteemed Sidecar softball team. Since I haven’t purchased a glove since...well...ever (I’m pretty sure my mom bought my last glove for me when I was 12), I pulled out my iPhone to do a little glove-buying research. I fired up my browser, clicked on some product results in Google Shopping (since they were the easiest to click), and explored both the products and the online stores.
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Mobile

4 E-commerce Considerations for the REAL Year of Mobile

Year of Mobile
2012: It’s the year of mobile. 2013: It’s the year of mobile. 2014: It’s the year of mobile. 2015: We’re serious now; it’s really the year of mobile. Sound familiar? It’s the message e-commerce marketers have been hearing since Apple revolutionized the mobile phone in 2007. It may sound overplayed, but each year it’s true. The graph for mobile traffic is certainly up and to the right, with an increasing percentage of overall e-commerce traffic coming from mobile devices.
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