Company News 2015 Philly Insider Tip #3: Tourist Traps to Avoid 2015 Philly Insider Tip

Face it — any city worth touring is going to have its tourist traps. Last year, for example, I went to the Canadian side of Niagara falls, and after spending significant time gawking at the falls themselves, I somehow ended up at a Ripley’s Believe It or Not! situated right next to the underwhelming Upside Down House. The kids got a gander at both and BOOM — I’m out $300. That was a bad afternoon.

We want to spare you a similar fate. So for the third post in our Philly Insider Tips series for 2015 attendees, we bring you tip #3, Philly tourist traps to avoid. Here we go:

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Company News 2015 Philly Insider Tip #2: Hidden (and Not-So-Hidden) Gems to Visit Around Town 2015 Philly Insider Tip

When you’re in a new city on business, it’s always good to try and carve out some time away from the office or convention center and explore. We know free time is limited though — and the last thing you want to do is go to a disappointing tourist trap with no real historic or cultural value.

For the second post in our Philly Insider Tips series for 2015 attendees, we’ve got the 4-1-1 on some of the must-see parts of Philadelphia. Here’s how the Philly locals would direct you to the city’s gems — some hidden, some not so hidden, but all promise to immerse you in a slice of Philadelphia life.

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iOS 9 Ad Blocking Is More Hubbub Than Havoc for E-commerce Marketers

iOS 9 Ad Blocking

You’ve probably been reading this week about Apple’s introduction of ad blocking extensions in mobile Safari. A few expletives might have been exchanged with your coworkers and maybe an iPhone or two was thrown at the wall. As if mobile advertising wasn’t challenging enough …

Alas, we have good news to share: The level of hype around Apple’s update is probably much bigger than its potential harm. Here are a few saving graces:

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Company News 2015 Philly Insider Tip #1: Where to Get Your Philly Cheesesteak 2015 Philly Insider Tip

Over 5,000 e-commerce marketers will descend on Philadelphia for in October. Some folks will know their way around town, but many others will be making their first trip to the City of Brotherly Love.

As you might know, Sidecar is headquartered in beautiful downtown Philly, and like any true Philadelphian, we love to play tour guide and share our opinions on the best the city has to offer. So we’re rolling out a series of Philly Insider Tips just for attendees. Subscribe to our blog to make sure you don’t miss any.

Today we bring you our first installment: the lowdown on where to get that cultural obsession, that Philly icon, that guilt-inducing pleasure that is … the Philly cheesesteak. Without further ado:

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Tips & Tricks

3 Ways to Make Your Impressions Count in Google Shopping

3 Ways to Make Your Impressions Count in Google Shopping

Last updated: Dec. 14, 2016

It’s not easy to make your products display to the right consumer at the right moment on channels like Google Shopping. To make your impressions count, you need an optimized product feed, the right bid for every product, and a data-driven approach that considers relevant sources to inform grouping and bidding.

There is no silver bullet to ensure that a given product matches a particular search query in Google Shopping. But you can influence search query matching and increase your chance of displaying the right product at the right time. Start by shoring up these three areas:

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Google Shopping

What Google Wants You to Know About Google Shopping for Holiday 2015

What Google Wants You to Know About Google Shopping

With back-to-school season in the proverbial rear-view, most e-commerce marketers are putting their full focus on planning for Holiday. Given that, let our gift be the first one you open this year. This recording of the Google Shopping webinar we held last week with Seema Vashi, Product and Solution Specialist for Google, and Steve Tutelman, COO of Sidecar, is full of practical tips to one-up the competition in Google Shopping this Holiday.

Seema gave us need-to-know details on what the forthcoming Google Shopping features mean for e-commerce marketers and their PLA campaigns, including:

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(Infographic) Sharpen Your Pencils: 2015 Back-to-School Marketing Is Now

(Infographic) Sharpen Your Pencils: 2015 Back-to-School Marketing Is Now

It’s that time of year. While the kids are busy having fun in the sun and not even thinking about the classroom, Mom and Dad are making their back-to-school lists and checking them twice. Yes – we meant to do that. Aside from Holiday, back-to-school is the highest revenue-generating retail season of the year.

As retail marketers are putting the finishing touches on their 2015 back-to-school campaigns, we put together this nifty Infographic to help you get a better handle on how and when consumers shop for back-to-school merchandise. From the importance of search, to tablet vs. mobile trends, it’s all in there. Dig in.

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Tips & Tricks

3 Tips for Turning One-Time Shoppers Into Repeat Customers

One-Time Shoppers Into Repeat Customers

Last Updated: Dec. 12, 2016

E-commerce marketers are among the most sophisticated marketers out there. The race to gain impression share and conversions through promotions is intense, driving e-commerce marketers to innovate and test new strategies continuously. You must compete – in real time and with relevant promotions – for your customers, especially during peak shopping times as relevant to your catalog.

However, as a former colleague of mine used to say, “E-commerce marketers jump over dollars to pick up quarters.” In other words, marketers can become so consumed with the short-term goal (i.e., completing the transaction) that we forget the key to long-term growth is in parlaying highly-motivated transactional shoppers into loyal, repeat customers with a solid lifetime value.

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