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4 E-commerce Considerations for the REAL Year of Mobile

Year of Mobile

2012: It’s the year of mobile.

2013: It’s the year of mobile.

2014: It’s the year of mobile.

2015: We’re serious now; it’s really  the year of mobile.

Sound familiar? It’s the message e-commerce marketers have been hearing since Apple revolutionized the mobile phone in 2007. It may sound overplayed, but each year it’s true. The graph for mobile traffic is certainly up and to the right, with an increasing percentage of overall e-commerce traffic coming from mobile devices.

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Tips & Tricks

PLA Product Groupings: You’re doing It Wrong

PLA Product Groupings

Last month, Sidecar introduced the concept of Intelligent Product Groupings to the e-commerce market. In this post, we shed some more light on what IPGs are, and why they are critically important to the success of your product listing ad campaigns.

Intelligent product groupings are a way to organize product level ad (PLA) campaigns based on performance metrics and statistics that predict future product performance. If you aren’t using this concept, that’s okay, most of your competitors aren’t either….yet.

Despite the the shift from creative to data-driven marketing that’s taken hold in many digital marketing channels, e-commerce marketers are still taking a less data-driven approach to PLA campaigns than they should be. Which is no surprise, given the newness of the channel and the unique management challenges it presents.

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E-Commerce Trends

Can We Talk about #TheDress? Science, Style, and the Implications of Viral

Science, Style, and the Implications of Viral

Unless you live off the grid or under the world’s largest rock, by now you’re well acquainted with yesterday’s Tumblr post heard ‘round the world. In short, a woman in the UK posted a picture of a dress on Tumblr and innocently asked what color the dress was, as she and her friends seemed to see the color of it differently. And then… the Internet collectively Lost. Its. Friggin. Mind. 

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Company News

News: Sidecar Adds Intelligent Product Groupings to Enhance Google Shopping Campaign Performance

Intelligent Product Groupings

The SaaS firm’s latest release changes the Google Shopping game by intelligently grouping products based on key performance metrics, ensuring that every product has the right bid at the right time.

PHILADELPHIA, Feb. 18, 2015Sidecar, the only fully automated technology for grouping and bidding products in Google Shopping campaigns, today announced product enhancements that take precision bidding to the next level. The new release brings Intelligent Product Grouping functionality to the channel; a proprietary feature that groups products based on key performance metrics and product data, continuously adjusting bids to maximize revenue and profitability.

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Mobile

Google Shopping and Mobile: A Huge Opportunity?

Google Shopping and Mobile

It’s no secret that Google Shopping is growing fast; in August, adgooroo reported that Google Shopping now accounts for more than 60% of paid search dollars for Internet Retailer’s Top 20. Yet another undeniable trend is the increasing amount of e-commerce traffic coming from mobile devices. A recent Google study revealed that 65% of consumers use a smartphone as a starting point for online shopping.

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Google Shopping

Google Shopping: Is It Living up to the Hype?

Google Shopping

For e-commerce marketers utilizing Google as part of their acquisition strategy, 2014 was a volatile year. In April, Google rolled out major changes to its Google Shopping offering, and in August, retired its precursor, PLA campaigns, forcing all etailers to get on board the Google Shopping train.  The shift sparked considerable buzz, interest and speculation about the promise of the new shopping engine – and sent retail marketers scrambling to understand and exploit the massive channel. Considering that brands upped ad spend in the Google Shopping channel by 72%, industry watchers anticipated some serious YOY growth when comparing the older Google PLA to the newer solution.  

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E-Commerce Trends

The Year of Data-driven Marketing? Not for the E-commerce Marketer

The Year of Data-driven Marketing? Not for the E-commerce Marketer

Are you guys tired of hearing that 2015 is the year of data-driven marketing? You really can’t escape this theme if you tried.  A Google search (2015 + marketing + data-driven) returns over 36 million results on the topic; virtually every marketing blog, journal, pundit and analyst has data on the brain. And while to some this might be novel and relevant, as e-commerce marketers, you’ve been living in data since commerce went online.  For you, data is not new, it’s the critical backbone that informs every marketing campaign and merchandising decision you make.

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