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Mobile

Measuring the Impact of Mobile in a Multi-Device World

Measuring the Impact of Mobile in a Multi-Device World

One day this week during my morning train commute into Center City Philadelphia, I remembered I needed a new baseball glove in order to maximize my contribution to the esteemed Sidecar softball team. Since I haven’t purchased a glove since…well…ever (I’m pretty sure my mom bought my last glove for me when I was 12), I pulled out my iPhone to do a little glove-buying research. I fired up my browser, clicked on some product results in Google Shopping (since they were the easiest to click), and explored both the products and the online stores.

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Tips & Tricks

Are Your Landing Pages Hurting Your Google Shopping Optimization?

Optimizing Landing Pages for Google Shopping

Last Updated: Dec. 12, 2016

As the old saying goes, you never get a second chance to make a first impression. This idiom rings ever so true in the world of online shopping, where consumers are in control and retailers are in a hyper-competitive race to win their business. Currently, no channel is as competitive as product ads and none are performing as well for retailers as Google Shopping.

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Mobile

Mobilegeddon and Digital Darwinism: Don’t Go the Way of the Dodo

mobile experience

“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most responsive to change.” – Charles Darwin

By now you’ve probably heard the news: on April 21, Google will give a significant boost to mobile-friendly websites in their search rankings, and downgrade results for sites that offer a lackluster mobile experience. This applies to all mobile searches in all languages worldwide.

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Google Shopping

Just Blow up Your PLA Product Groupings, OK?

PLA Product Grouping

Still thinking about how to jump out in front of the competition in Google Shopping and other PLA channels? Let’s talk about that for a minute, because one suggestion we have for you … and don’t panic … is to blow up your current PLA product grouping structure.

Wait — don’t panic! Humor us for a minute. People can’t buy what they don’t see (if you underbid) and you don’t realize an optimal ROAS if you overbid and overexpose.

But here’s the problem: Google requires you to put products into groups and assign those groups a bid. Most retailers and agencies, understandably, choose to group SKUs by brand (all Nike shoes in this group) or category (all baseball gloves in this group).

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Tips & Tricks

(E-book): 5 Best Practices for Google Shopping Optimization

Best Practices for Google Shopping Optimization

If you’re grouping products in Google Shopping by brand or category, you’re doing it wrong. In fact — if you’re organizing products in any way other than by analytics to inform your groupings, you’re doing Google Shopping management wrong.

Don’t feel bad — most of your competitors are doing it wrong too … for now. But we’re gonna help you get a jump on them.

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Mobile

4 E-commerce Considerations for the REAL Year of Mobile

Year of Mobile

2012: It’s the year of mobile.

2013: It’s the year of mobile.

2014: It’s the year of mobile.

2015: We’re serious now; it’s really  the year of mobile.

Sound familiar? It’s the message e-commerce marketers have been hearing since Apple revolutionized the mobile phone in 2007. It may sound overplayed, but each year it’s true. The graph for mobile traffic is certainly up and to the right, with an increasing percentage of overall e-commerce traffic coming from mobile devices.

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