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E-Commerce Trends

The 4 Trickiest E-Commerce Returns Challenges – And How to Solve Them

4 Trickiest E-Commerce Return Challenges

Guest post by Optoroa technology company that is transforming the way retailers process, manage, and sell their returned and excess inventory.

In 2015, retailers handled over $260 billion in e-commerce returns, up 34% from just six years prior. Due to shifting customer behaviors and demands, experts expect return rates to keep climbing. Flexible return policies are customer-friendly. However, the burden largely falls on retailers to recover whatever value they can from returned inventory.

With e-commerce sales showing no sign of abating, interest in reverse logistics – the reverse flow of goods – is growing. Retailers will be best prepared to handle a sustained influx of e-commerce returns if they know the trickiest challenges to watch for — and how to solve them.

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Company News

eTail West 2017 Preview: Win at Data-Driven Marketing

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Sunshine, palm trees, warm temps, and…no winter coats. Finally!

Coming from the chilly east coast in the middle of winter, it’s pretty easy to get me jazzed about the trip to Palm Springs to attend eTail West, being held Feb. 27 – March 1.

I’m looking forward to getting a healthy dose of Vitamin D to last me until spring, but I’m most excited to take part in discussions on e-commerce and data-driven retail marketing at the event.

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Tips & Tricks

Understand Your Google Shopping Competition With Auction Insights

Understand Your Google Shopping Competition with Auction Insights

Hidden away in the AdWords dashboard, the Auction Insights report delivers a comprehensive overview of the competitive landscape in Google Shopping.

We’ve suggested myriad tools and strategies savvy e-commerce marketers can use to optimize their Shopping campaigns. But no campaign exists in a vacuum. Every retail business has competitors, and these rival sellers can influence Google Shopping outcomes.

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Tips & Tricks

4 Ways Great Content Boosts E-commerce Sales and Customer Loyalty

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If you invest serious time and money in paid advertising efforts to market your products (we’re pretty sure you do), but you’re not completely sold on the value of content in e-commerce, here are a few reasons to reconsider: 

One reason is increased conversions. Sites that employ content marketing convert nearly 6X better than sites that don’t.

Another is the competitive online retail space. 81% of customers research online before purchase. The more quality content you create, the higher your site ranks in organic search, and the more often consumers discover and engage with your products.

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E-Commerce Trends

E-Commerce Retailers: Time to Join Snapchat? Answer These Questions First

Snapchat for E-Commerce Retailers

Though Snapchat specializes in vanishing images, the app has displayed some serious staying power. Founded in 2011, Snapchat now boasts 150 million daily active users, and reportedly has an IPO planned for later this year.

While this news has investors salivating, retailers’ feelings towards Snapchat are a tad more reserved. Despite its explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.

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Tips & Tricks

4 High-Impact, Underused AdWords Features You Should Be Using

high-impact-underused-adwords-features-youre-not-using-but-should-be

AdWords offers a seemingly endless array of levers to manage and optimize your Google Shopping performance. No matter how well versed you are in campaign management, it’s easy to find yourself sticking to familiar AdWords features and using the platform to less than its full potential. Knowing what works is important, but expanding your toolset in this channel is essential to getting the most from your investment.

We’re here to break routine and explore a few high-impact, underused features in AdWords to boost returns in Google Shopping.

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E-Commerce Trends

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger

jonah-berger-on-turning-customers-into-advocates

We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty of e-commerce marketers drool with envy at this scenario.

Who wouldn’t want their hard work to pay off so stunningly? Or so effortlessly?

To give our readers some insight into how it’s done, we spoke with Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School, New York Times and Wall Street Journal best-selling author, renowned public speaker, and expert on social influence and consumer behavior.

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