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Tips & Tricks

Power Up: 6 E-commerce Tips for Electronics Retailers

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Winning the e-commerce game in consumer electronics retail is about as tough as it gets. Shoppers in the market for laptops, tablets, and cameras are laser-focused on price and steeped in research about products on their wish lists. They follow the hype before an item launch, study product reviews to learn about features, and consult the experts on where to get the best deal.

So what does it take to compete in the fierce e-commerce electronics world? Here are some tips you can use make sure your Google Shopping campaigns and website are optimized for the preferences and behaviors of your audience.

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Google Shopping

Are Your Google Shopping Campaigns Ready for Black Friday?

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It’s that time of year, ladies and gentlemen. Though the end-of-year holiday shopping season has already begun for many retailers, we’re just two weeks out from its marquee event: the five days spanning from Black Friday to Cyber Monday.

You’ve probably already circled Nov. 24-28 on your calendar and put a plan in place. Good work, but don’t forget that Google Shopping campaigns require special attention during this retail bonanza.

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Facebook Dynamic Ads

Worth 1,000 Words: How Rich Visual Content Converts Facebook Users to Customers

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Editor’s Note: Mike Perekupka, Senior Data Analyst and Dave LeDonne, Director of Product presented this topic at the Curalate Summit on visual marketing best practices at New World Stages in New York on Oct. 18, 2016.

Facebook presents e-commerce marketers with some unique advantages in product advertising. First, with the average American spending about 50 minutes per day on Facebook, you can rest assured your customers are spending time there. Second, Facebook hosts over 1 billion mobile daily active users, making it an ideal place to reach potential customers on mobile.

Third, Facebook offers the opportunity to relate with your potential customers through creative visual content — we’re talking cool photos, illustrations, and user-generated content. And it’s one of the ways Facebook stands out in the sea of product advertising channels.

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E-Commerce Trends

E-commerce Marketers: You Can Relax About AI and VR. For Now…

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This holiday season, millions of Americans will probably receive virtual reality (VR) headsets or AI-powered home assistants as gifts.

No doubt, the implications of these trends are not lost e-commerce marketers. Beyond ushering in a new world of interactivity between consumers and their devices, both technologies also seem likely to open up fresh ways for e-commerce retailers to interact with those consumers.

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Tips & Tricks

Last Minute E-commerce Checklist for Holiday

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During the holiday shopping season, an e-commerce marketer’s job is never quite finished. With online sales projected to reach $117 billion this season, retailers are keen to snag the biggest slice of holiday pie within their reach.

By now, you’ve got a plan in place for each e-commerce marketing channel and you’re feeling ready to tackle Holiday 2016. If you’re making last minute adjustments and wondering what else to do to get your campaigns into tip-top shape, we’ve got you covered. Tie a big bow around your holiday tactics and check these items off your list.

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Tips & Tricks

Dress to Impress in Google Shopping: 6 Tips for Apparel Retailers

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The apparel business is competitive. Fast fashion rules. Styles are on-trend one day and shelved the next, making catalog churn nearly constant. With razor-thin margins and customers now accustomed to perks like free shipping and returns, apparel retailers can feel squeezed when it comes to e-commerce.

But by using Google Shopping smarter than the competition, you can gain the edge. With seasons changing and holiday around the corner, now is the perfect time to outfit your Google Shopping campaigns for success. Here are a few tips you can use to get started.

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Tips & Tricks

A Local’s Guide to Local Inventory Ads

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Is the future of online retail…brick and mortar?

I wouldn’t go that far, but earlier this year, Google revealed that one-third of all searches are now location-related, and that location-related mobile searches are growing 50% faster than overall mobile searches. For retailers able to turn these locational online searches into in-store sales, there’s considerable opportunity.

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E-Commerce Trends

Shop.org 2016 Digital Summit Roundup

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As predicted, the Shop.org 2016 Digital Summit in Dallas last week lived up to its promise and delivered some new perspectives on digital retail. We got to hear from top-notch visionaries and marketers who are grabbing new technologies and trends by the horns.

This year’s event was full of Texas-style diversions—an armadillo race and both mechanical and live bull riding, to name a few. I didn’t ride any bulls, mechanical or otherwise, but I did sample some mean Texas barbeque.

If you couldn’t make it to Shop.org this year, here are the top takeaways we brought home from Dallas.

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Facebook Dynamic Ads

Use Facebook Dynamic Ads If You Want More Mobile Sales

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Vertical video ads, slideshow ads, Messenger bots — Facebook offers marketers of all stripes a dizzying array of options to show off their brands and products on the world’s most popular social network.

So how and where do you fit in, an e-commerce marketer who lives and dies by bottom-line stats — revenue, cost, and ROAS — rather than engagement metrics such as likes, comments, and shares?

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Tips & Tricks

5 Ways Pet Suppliers Can Unleash Google Shopping Success

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Our beloved animal companions have always tugged at our heart strings, but pets can tug hard at the purse strings, too. The American Pet Products Association projects that U.S. pet owners will spend $39 billion on food and supplies for their furry friends in 2016.

With 60% of pet supplies expected to be purchased online by 2020, pet supply retailers who up their e-commerce games now are best positioned to reap the benefits. And Google Shopping is a great place to start.

Pet supply product catalogs are heavy on items that run out (or wear out) regularly, such as food, toys, and hygiene products. This leads to purchase patterns and buyer behaviors that are more cyclical than other industries. Follow these tips to capitalize on these cycles and become the top dog in Google Shopping…

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