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E-Commerce Trends

2017: The Year Ahead in Social Commerce

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From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.

How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in social commerce, and look ahead to what social media has in store for online retailers in 2017.

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E-Commerce Trends

Customer Experience: The #1 Focus of E-commerce Marketers in 2017

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The big Cyber Weekend shopping push is behind us, holiday shopping is in full swing, and 2016 will soon be in the books. As we look to 2017, we can count on e-commerce growing more competitive (and crowded) than ever, and e-commerce marketers needing to be ever-more sophisticated to drive returns.

Now that the dust has settled around emerging e-commerce channels, we predict that top performing online retailers will start tuning in much more closely to customer needs. With renewed focus on the customer experience, marketers will prioritize discovering key moments in customer journeys, influencing purchase decisions during those key moments, and providing positive experiences that bring shoppers back for more.

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Tips & Tricks

Enhance Your Holiday Marketing ROI With Customer Match & RLSA

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It’s a hectic time for e-commerce marketers. Holiday shopping is in full swing, and retail sites are experiencing their annual year-end surge in traffic and sales.

All the hard work of planning and strategizing is paying off. And as a bonus, two of Google’s built-in remarketing tools — Customer Match and RLSA — offer an opportunity to keep the retail cheer going way past December, by re-engaging holiday customers with Google Shopping ads in 2017.

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Data

Thanksgiving to Cyber Monday: Which Day Won Google Shopping?

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One of the biggest stories coming out of the 2016 holiday season kickoff is the duel between Cyber Monday and Black Friday for online sales. We saw a similar trend within the Google Shopping channel: Cyber Monday generated only 6% more revenue than Black Friday, compared to 28% last year.

But Thanksgiving also had reason to take a seat at the table, pulling in the highest AOV and ROAS of the five-day period on Google Shopping. And we can’t forget Saturday and Sunday. How did they contribute to sales?

After analyzing 27.6 million user sessions on our customers’ e-commerce sites during Thanksgiving through Cyber Monday, we came away with several key findings that underscore the rise of Google Shopping ads for retailers.

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Tips & Tricks

4 Ways Google Analytics Can Improve Your Google Shopping Campaigns

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If you’re like a lot of marketers using Google Shopping (myself included) you probably spend an inordinate amount of time glued to AdWords.

AdWords is where a lot of the magic happens in Google Shopping. With so much critical data right at your fingertips, you might not think to venture elsewhere when analyzing and adjusting your campaigns.

But AdWords data tells an even better story when paired with insights from Google Analytics. Here are four to get you started:

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E-Commerce Trends

What Instagram Shop Tags Mean for E-commerce

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Last week, Facebook-owned Instagram launched its beta test of shop tags within photo posts to explore whether inspiring visual content coupled with ease of purchase can transform casual scrolling into real e-commerce opportunity.

With Instagram making its platform more friendly to retail brands looking to sell products, rather than build communities, where are the future opportunities for e-commerce marketers? How much potential is there to drive sales from this channel? Here we unfold the possibilities of Instagram’s latest foray into social commerce.

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Tips & Tricks

Power Up: 6 E-commerce Tips for Electronics Retailers

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Winning the e-commerce game in consumer electronics retail is about as tough as it gets. Shoppers in the market for laptops, tablets, and cameras are laser-focused on price and steeped in research about products on their wish lists. They follow the hype before an item launch, study product reviews to learn about features, and consult the experts on where to get the best deal.

So what does it take to compete in the fierce e-commerce electronics world? Here are some tips you can use make sure your Google Shopping campaigns and website are optimized for the preferences and behaviors of your audience.

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Google Shopping

Are Your Google Shopping Campaigns Ready for Black Friday?

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It’s that time of year, ladies and gentlemen. Though the end-of-year holiday shopping season has already begun for many retailers, we’re just two weeks out from its marquee event: the five days spanning from Black Friday to Cyber Monday.

You’ve probably already circled Nov. 24-28 on your calendar and put a plan in place. Good work, but don’t forget that Google Shopping campaigns require special attention during this retail bonanza.

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