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Tips & Tricks

4 Ways Great Content Boosts E-commerce Sales and Customer Loyalty

content-and-commerce-leads-to-sales-and-loyalty

If you invest serious time and money in paid advertising efforts to market your products (we’re pretty sure you do), but you’re not completely sold on the value of content in e-commerce, here are a few reasons to reconsider: 

One reason is increased conversions. Sites that employ content marketing convert nearly 6X better than sites that don’t.

Another is the competitive online retail space. 81% of customers research online before purchase. The more quality content you create, the higher your site ranks in organic search, and the more often consumers discover and engage with your products.

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E-Commerce Trends

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger

jonah-berger-on-turning-customers-into-advocates

We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty of e-commerce marketers drool with envy at this scenario.

Who wouldn’t want their hard work to pay off so stunningly? Or so effortlessly?

To give our readers some insight into how it’s done, we spoke with Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School, New York Times and Wall Street Journal best-selling author, renowned public speaker, and expert on social influence and consumer behavior.

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E-Commerce Trends

Customer Experience: The #1 Focus of E-commerce Marketers in 2017

ecommerce-customer-experience-1-priority-in-2017

The big Cyber Weekend shopping push is behind us, holiday shopping is in full swing, and 2016 will soon be in the books. As we look to 2017, we can count on e-commerce growing more competitive (and crowded) than ever, and e-commerce marketers needing to be ever-more sophisticated to drive returns.

Now that the dust has settled around emerging e-commerce channels, we predict that top performing online retailers will start tuning in much more closely to customer needs. With renewed focus on the customer experience, marketers will prioritize discovering key moments in customer journeys, influencing purchase decisions during those key moments, and providing positive experiences that bring shoppers back for more.

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E-Commerce Trends

The 7 Biggest E-commerce Opportunities of 2016

E-commerce Opportunities

The first week of a new year is unlike any other week of the year. If you’re like me, you’ve got what feels like a million thoughts and emotions running through your head.

You could be excited. You could be tired (still). Maybe you’re thinking about goals. Maybe you’re thinking about how you want to challenge yourself this year (that includes writing the new date correctly).

And maybe you’re looking at the big picture. This was definitely a big-picture week for me — including when I sat down to write this post. I started by thinking about this question: “What’s the one thing e-commerce will be known for in 2016?”

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