If you invest serious time and money in paid advertising efforts to market your products (we’re pretty sure you do), but you’re not completely sold on the value of content in e-commerce, here are a few reasons to reconsider:
One reason is increased conversions. Sites that employ content marketing convert nearly 6X better than sites that don’t.
Another is the competitive online retail space. 81% of customers research online before purchase. The more quality content you create, the higher your site ranks in organic search, and the more often consumers discover and engage with your products.