Google Merchant Promotions can help you stand out in Google Shopping. More e-commerce marketers are realizing the power of Google Shopping, and pouring additional budget into the channel. Competition for limited shopper attention is heating up.
By now, you’ve hopefully got the Google Shopping basics in place. This means your product feed is optimized to the way shoppers search, and your campaign is properly structured to drive efficient results.
One additional tactic to improve Google Shopping performance is adding Google Merchant Promotions to your ads. Read on for a primer on Google Merchant Promotions and a step-by-step guide to adding them to your campaign.