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Tips & Tricks

Supercharge Your Google Shopping Campaigns With Merchant Promotions

Google Shopping Merchant Promotions

Google Merchant Promotions can help you stand out in Google Shopping. More e-commerce marketers are realizing the power of Google Shopping, and pouring additional budget into the channel. Competition for limited shopper attention is heating up.

By now, you’ve hopefully got the Google Shopping basics in place. This means your product feed is optimized to the way shoppers search, and your campaign is properly structured to drive efficient results.

One additional tactic to improve Google Shopping performance is adding Google Merchant Promotions to your ads. Read on for a primer on Google Merchant Promotions and a step-by-step guide to adding them to your campaign.

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E-Commerce Trends

The 4 Trickiest E-Commerce Returns Challenges – And How to Solve Them

4 Trickiest E-Commerce Return Challenges

Guest post by Optoroa technology company that is transforming the way retailers process, manage, and sell their returned and excess inventory.

In 2015, retailers handled over $260 billion in e-commerce returns, up 34% from just six years prior. Due to shifting customer behaviors and demands, experts expect return rates to keep climbing. Flexible return policies are customer-friendly. However, the burden largely falls on retailers to recover whatever value they can from returned inventory.

With e-commerce sales showing no sign of abating, interest in reverse logistics – the reverse flow of goods – is growing. Retailers will be best prepared to handle a sustained influx of e-commerce returns if they know the trickiest challenges to watch for — and how to solve them.

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Tips & Tricks

4 Ways Great Content Boosts E-commerce Sales and Customer Loyalty

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If you invest serious time and money in paid advertising efforts to market your products (we’re pretty sure you do), but you’re not completely sold on the value of content in e-commerce, here are a few reasons to reconsider: 

One reason is increased conversions. Sites that employ content marketing convert nearly 6X better than sites that don’t.

Another is the competitive online retail space. 81% of customers research online before purchase. The more quality content you create, the higher your site ranks in organic search, and the more often consumers discover and engage with your products.

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Tips & Tricks

4 High-Impact, Underused AdWords Features You Should Be Using

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AdWords offers a seemingly endless array of levers to manage and optimize your Google Shopping performance. No matter how well versed you are in campaign management, it’s easy to find yourself sticking to familiar AdWords features and using the platform to less than its full potential. Knowing what works is important, but expanding your toolset in this channel is essential to getting the most from your investment.

We’re here to break routine and explore a few high-impact, underused features in AdWords to boost returns in Google Shopping.

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E-Commerce Trends

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger

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We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty of e-commerce marketers drool with envy at this scenario.

Who wouldn’t want their hard work to pay off so stunningly? Or so effortlessly?

To give our readers some insight into how it’s done, we spoke with Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School, New York Times and Wall Street Journal best-selling author, renowned public speaker, and expert on social influence and consumer behavior.

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Tips & Tricks

4 Ways Google Analytics Can Improve Your Google Shopping Campaigns

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If you’re like a lot of marketers using Google Shopping (myself included) you probably spend an inordinate amount of time glued to AdWords.

AdWords is where a lot of the magic happens in Google Shopping. With so much critical data right at your fingertips, you might not think to venture elsewhere when analyzing and adjusting your campaigns.

But AdWords data tells an even better story when paired with insights from Google Analytics. Here are four to get you started:

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E-Commerce Trends

[PODCAST] Shop.org 2016: Acquisition, Mobile, and Customer Engagement

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Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of Shop.org, has had a front row seat for observing the myriad ways technology impacts retail.

Before joining the NRF, Vicki worked at world-leading brands like Tory Burch, where she served as COO and CIO, as well as Giorgio Armani, Gucci, Party City and JCPenney. She was named one of the most prominent women IT executives by Executive Technology Magazine.

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Data

Google Shopping: Is It Good to Be The ‘Best?’

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It’s not just Olympic athletes; everyone wants to be the best, right? The hours I spent at the driving range last weekend certainly attest to that … And it’s no different for e-commerce marketers. I haven’t met one that didn’t want more orders, more revenue, and more profits.

That’s why marketers immediately perked up when Google made ranked Shopping ads a permanent fixture back in March, after testing them since 2014. Professionals who instinctively seek the top in all of their efforts were curious about how these ads would perform and the impact they would have on campaigns.

Well, now that the dust has settled a bit, we thought it was time to take a look at ranked Shopping ads and determine whether it was good to be “the best.”

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Tips & Tricks

Back-to-School: 5 Quick Fixes to Give Your Google Shopping Campaigns a Boost

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Wow. It’s almost the middle of August. And that means we’re right in the thick of the second biggest retail season: back-to-school.  

The NRF projects that shoppers in the U.S. will spend $75.8 billion stocking up on new gear for classrooms and dorm rooms this year. And since 46% of consumers plan to shop online for back-to-school, millions of seasonal items will be found on Google Shopping.

The time is now to give your Google Shopping campaigns a mid-term checkup to make sure you’ve got everything set up for success for the remainder of the season. Sharpen your pencils and answer a few quick questions — straight from the pages of our e-book, 10 Moves to Master Seasonality in Google Shopping.

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Tips & Tricks

10 Moves to Master Seasonality in Google Shopping

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Google Shopping is never a “set it and forget it” proposition—especially if your product catalog experiences seasonality.

Holiday. Spring. Back-to-school. Mother’s Day. Whatever your seasonal peaks are, your usual Google Shopping campaigns most likely need tinkering to take advantage of the increased traffic to your site.

Since there’s plenty where that came from, we put together an e-book that dives into everything seasonality in Google Shopping. 10 Moves to Master Seasonality in Google Shopping covers the strategy and tactics to help you market your seasonal product catalog on Google Shopping.

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