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E-Commerce Trends

2017: The Year Ahead in Social Commerce

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From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.

How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in social commerce, and look ahead to what social media has in store for online retailers in 2017.

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E-Commerce Trends

Customer Experience: The #1 Focus of E-commerce Marketers in 2017

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The big Cyber Weekend shopping push is behind us, holiday shopping is in full swing, and 2016 will soon be in the books. As we look to 2017, we can count on e-commerce growing more competitive (and crowded) than ever, and e-commerce marketers needing to be ever-more sophisticated to drive returns.

Now that the dust has settled around emerging e-commerce channels, we predict that top performing online retailers will start tuning in much more closely to customer needs. With renewed focus on the customer experience, marketers will prioritize discovering key moments in customer journeys, influencing purchase decisions during those key moments, and providing positive experiences that bring shoppers back for more.

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Worth 1,000 Words: How Rich Visual Content Converts Facebook Users to Customers

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Editor’s Note: Mike Perekupka, Senior Data Analyst and Dave LeDonne, Director of Product presented this topic at the Curalate Summit on visual marketing best practices at New World Stages in New York on Oct. 18, 2016.

Facebook presents e-commerce marketers with some unique advantages in product advertising. First, with the average American spending about 50 minutes per day on Facebook, you can rest assured your customers are spending time there. Second, Facebook hosts over 1 billion mobile daily active users, making it an ideal place to reach potential customers on mobile.

Third, Facebook offers the opportunity to relate with your potential customers through creative visual content — we’re talking cool photos, illustrations, and user-generated content. And it’s one of the ways Facebook stands out in the sea of product advertising channels.

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E-Commerce Trends

Shop.org 2016 Digital Summit Roundup

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As predicted, the Shop.org 2016 Digital Summit in Dallas last week lived up to its promise and delivered some new perspectives on digital retail. We got to hear from top-notch visionaries and marketers who are grabbing new technologies and trends by the horns.

This year’s event was full of Texas-style diversions—an armadillo race and both mechanical and live bull riding, to name a few. I didn’t ride any bulls, mechanical or otherwise, but I did sample some mean Texas barbeque.

If you couldn’t make it to Shop.org this year, here are the top takeaways we brought home from Dallas.

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Facebook Dynamic Ads

Use Facebook Dynamic Ads If You Want More Mobile Sales

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Vertical video ads, slideshow ads, Messenger bots — Facebook offers marketers of all stripes a dizzying array of options to show off their brands and products on the world’s most popular social network.

So how and where do you fit in, an e-commerce marketer who lives and dies by bottom-line stats — revenue, cost, and ROAS — rather than engagement metrics such as likes, comments, and shares?

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Company News

Saddle Up for Shop.org 2016

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They say everything’s bigger in Texas. And with more than 5,000 retail professionals in attendance, we trust this year’s Shop.org Digital Summit, being held in Dallas on Sept. 26-28, will not disappoint.

I’m looking forward to hearing insights from the lineup of speakers, including Facebook’s Maz Sharafi, and Apu Gupta, CEO of fellow Philly e-commerce tech company, Curalate. Sidecar will also be announcing some big news at Shop.org.

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E-Commerce Trends

[PODCAST] Shop.org 2016: Acquisition, Mobile, and Customer Engagement

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Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of Shop.org, has had a front row seat for observing the myriad ways technology impacts retail.

Before joining the NRF, Vicki worked at world-leading brands like Tory Burch, where she served as COO and CIO, as well as Giorgio Armani, Gucci, Party City and JCPenney. She was named one of the most prominent women IT executives by Executive Technology Magazine.

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Company News

IRCE 2016: Get the Deep Dish on Google Shopping in Chicago

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250,000 square feet of exhibition space. 600 vendors. 200+ speakers. 130+ conference sessions. The list of reasons why the Internet Retailer Conference & Exhibition (IRCE), held annually in Chicago, is a must-attend event for e-commerce pros goes on and on …

It’s tough to beat Chicago in June. IRCE is held on the shores of Lake Michigan, and The Windy City is absolutely overflowing with delicious eats (more on that to come).

Sadly, the Cubs are away that week, but several folks from Sidecar will be in town for IRCE 2016, learning as much as we can and dishing out tips for improving ROI from online product advertising, including Google Shopping ads. Here’s what we’ve got in store:

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E-Commerce Trends

[PODCAST] IRCE 2016: ‘An Opportunity to Think About What’s Next’

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Few people know e-commerce like Zak Stambor, Online Marketing Editor at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and marketers — providing him with a truly holistic understanding of this exciting space.

At next month’s Internet Retailer Conference & Exhibition (IRCE) in Chicago, Zak is presenting “The State of E-Commerce Search,” which kicks off the Google & You workshop. IRCE is one of e-commerce’s biggest events, and Sidecar will also be there, dispensing product advertising tips and hosting the Google Shopping Live event with our partners from Google.

Last week, Zak joined me for a pre-IRCE podcast interview. I picked his brain about some of the hottest topics in e-commerce today.

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Facebook Dynamic Ads: Answers to Your Top 10 Questions

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Last Updated: Dec. 15, 2016

If you spend as much time as I do helping e-commerce pros optimize their customer acquisition campaigns, the topic of Facebook dynamic ads is bound to come up.

Since Facebook rolled the format out in February 2015, dynamic ads have grown in popularity. But many e-commerce marketers have questions about how the format works and how it’s different from other Facebook ads. And there’s always the ongoing question of whether Facebook is a place to sell retail products or build engaged communities. 

We’re here to help. 

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