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E-Commerce Trends

E-Commerce Retailers: Time to Join Snapchat? Answer These Questions First

Snapchat for E-Commerce Retailers

Though Snapchat specializes in vanishing images, the app has displayed some serious staying power. Founded in 2011, Snapchat now boasts 150 million daily active users, and reportedly has an IPO planned for later this year.

While this news has investors salivating, retailers’ feelings towards Snapchat are a tad more reserved. Despite its explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.

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E-Commerce Trends

2017: The Year Ahead in Social Commerce

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From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.

How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in social commerce, and look ahead to what social media has in store for online retailers in 2017.

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E-Commerce Trends

What Instagram Shop Tags Mean for E-commerce

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Last week, Facebook-owned Instagram launched its beta test of shop tags within photo posts to explore whether inspiring visual content coupled with ease of purchase can transform casual scrolling into real e-commerce opportunity.

With Instagram making its platform more friendly to retail brands looking to sell products, rather than build communities, where are the future opportunities for e-commerce marketers? How much potential is there to drive sales from this channel? Here we unfold the possibilities of Instagram’s latest foray into social commerce.

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