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Social media marketing

E-Commerce Trends

2017: The Year Ahead in Social Commerce

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From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.

How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in social commerce, and look ahead to what social media has in store for online retailers in 2017.

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Facebook Dynamic Ads

Use Facebook Dynamic Ads If You Want More Mobile Sales

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Vertical video ads, slideshow ads, Messenger bots — Facebook offers marketers of all stripes a dizzying array of options to show off their brands and products on the world’s most popular social network.

So how and where do you fit in, an e-commerce marketer who lives and dies by bottom-line stats — revenue, cost, and ROAS — rather than engagement metrics such as likes, comments, and shares?

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