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E-Commerce Trends

Is the Future of E-Commerce Search Marketing Visual? Pinterest Thinks So.

Pinterest Search Ads Results

When was the last time you bought something without seeing it first?  

We humans are visual creatures. This trait evolved from our primitive beginnings as hunter-gatherers searching for food. And it guides shoppers hunting new products today.

It’s fitting, then, that Pinterest is hoping to lever its highly visual experience to capture a slice of the massive search advertising pie. Here’s a look at Pinterest’s newest bet: Pinterest search ads.

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E-Commerce Trends

E-Commerce Retailers: Time to Join Snapchat? Answer These Questions First

Snapchat for E-Commerce Retailers

Though Snapchat specializes in vanishing images, the app has displayed some serious staying power. Founded in 2011, Snapchat now boasts 150 million daily active users, and reportedly has an IPO planned for later this year.

While this news has investors salivating, retailers’ feelings towards Snapchat are a tad more reserved. Despite its explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.

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E-Commerce Trends

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger

jonah-berger-on-turning-customers-into-advocates

We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty of e-commerce marketers drool with envy at this scenario.

Who wouldn’t want their hard work to pay off so stunningly? Or so effortlessly?

To give our readers some insight into how it’s done, we spoke with Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School, New York Times and Wall Street Journal best-selling author, renowned public speaker, and expert on social influence and consumer behavior.

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E-Commerce Trends

2017: The Year Ahead in Social Commerce

2017-the-year-ahead-in-social-commerce

From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.

How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in social commerce, and look ahead to what social media has in store for online retailers in 2017.

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