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viral marketing

E-Commerce Trends

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger

jonah-berger-on-turning-customers-into-advocates

We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty of e-commerce marketers drool with envy at this scenario.

Who wouldn’t want their hard work to pay off so stunningly? Or so effortlessly?

To give our readers some insight into how it’s done, we spoke with Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School, New York Times and Wall Street Journal best-selling author, renowned public speaker, and expert on social influence and consumer behavior.

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E-Commerce Trends

Can We Talk about #TheDress? Science, Style, and the Implications of Viral

Science, Style, and the Implications of Viral

Unless you live off the grid or under the world’s largest rock, by now you’re well acquainted with yesterday’s Tumblr post heard ‘round the world. In short, a woman in the UK posted a picture of a dress on Tumblr and innocently asked what color the dress was, as she and her friends seemed to see the color of it differently. And then… the Internet collectively Lost. Its. Friggin. Mind. 

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