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2017 GOOGLE SHOPPING

Benchmarks Report 

Google Shopping ads have quickly become a cornerstone of nearly every retail marketer’s e-commerce strategy.

But questions about the channel still remain. For example, just how profound has the shift from text ads to Google Shopping been? Why is the shift happening now? And how can I ensure my campaigns will win tomorrow?

We’ve got you covered. Sidecar’s data scientists analyzed 19.1 billion user sessions on retailers’ sites to reveal:
  • When retail marketers began spending more on Shopping ads than text ads
  • Why revenue from mobile Google Shopping ads grew by 70% YoY in 2016
  • How Shopping performance varies as seasonal demand rises and falls
  • The effect of AdWords’ new tablet bid adjustments on Shopping ads performance
Download now to learn the state of Google Shopping in 2017—discover how your campaigns stack up.
2017 GOOGLE SHOPPING

Benchmarks Report

DOWNLOAD NOW
Google Shopping ads have quickly become a cornerstone of nearly every retail marketer’s e-commerce strategy.

But questions about the channel still remain. For example, just how profound has the shift from text ads to Google Shopping been? Why is the shift happening now? And how can I ensure my campaigns will win tomorrow?

We’ve got you covered. Sidecar’s data scientists analyzed 19.1 billion user sessions on retailers’ sites to reveal: 
  • When retail marketers began spending more on Shopping ads than text ads
  • Why revenue from mobile Google Shopping ads grew by 70% YoY in 2016
  • How Shopping performance varies as seasonal demand rises and falls
  • The effect of AdWords’ new tablet bid adjustments on Shopping ads performance
Download now to learn the state of Google Shopping in 2017—and discover how your campaigns stack up.  
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