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HOW TO WEIGH GOOGLE SHOPPING ACTIONS AGAINST YOUR BUSINESS GOALS

Google has upended the world of online retail with its first foray into online marketplaces, launching Shopping Actions in March 2018. For the first time, Google is selling retailers’ products directly to consumers, allowing Shopping Actions to compete with other popular marketplaces like Amazon and Walmart.

While that’s good news for Google, the change has major implications for retailers. There are several considerations retailers will need to weigh as they evaluate their business goals against this platform. Loss of branding, cannibalization of Shopping ads, and smaller margins are all potential challenges.

In this Point of View, Sidecar explores the opportunities and risks retailers face when navigating Shopping Actions and provides top considerations for retailers who are evaluating the platform.

Retailers will learn:
  • What Shopping Actions is and how it differs from Google Ads
  • The opportunities and challenges associated with the marketplace
  • How to evaluate if Shopping Actions aligns with your business goals
  • Marketing strategies that will help you successfully navigate the online marketplaces landscape