The Holiday Playbook
for google search & shopping

A Monthly guide

Most e-commerce pros start planning their holiday marketing strategies as soon as the year-end season is in sight, but their jobs are never quite finished. On Google’s search and shopping channels, there are budgets to finalize, feeds to manage, campaigns to structure, as well as keyword lists, promotions, and landing pages to refresh.

This year, there’s no need to wonder what to do to get your campaigns into tip-top shape and when to take care of which tasks.

In this webinar, Sr. Analytics Consultant, Steve Costanza, will share the road map to navigate Google’s search and shopping channels during the holiday season. You’ll get the strategies and tactics to put in play in each month of prep to achieve success during the busiest shopping season of the year.

Watch the webinar to learn: 
  • Smart ways to budget and allocate spend for the holiday season
  • Optimization strategies for all stages of the consumer shopping journey across Google’s search and shopping channels
  • Tactics to differentiate your products and ads using Google’s tools
  • Audience segmentation and remarketing strategies to engage high-intent shoppers before, during, and after the holiday rush
steve costanza
Sr. Enterprise Strategist
kristin maranki
Associate Director, Customer Marketing