report

2020 Benchmarks Report: Google Ads in Retail

The 2020 Google Ads performance statistics for your retail vertical are here. Get the trends, KPIs, and recommendations every retailer must know to succeed in Google’s paid search and shopping channels. Sidecar’s 2020 Benchmarks Report: Google Ads in Retail compiled Google Ads data from 300 U.S. retailers to discover:

Shifting budget trends on Google paid search and shopping, and why retailers are changing their spend strategies across Google Ads
Amazon’s role in the increasingly complex retail landscape, and proven tactics to navigate the retail giant’s Google Ads presence
Seasonal trends and strategies to take advantage of peak times of year, including back to school, Amazon Prime Day, and the year-end holidays
The biggest updates to Google Ads and what they mean for your retail business

Sneak peek

Stats Shaping Google Ads in 2020

Spend Growth on Google Shopping

Meanwhile, Google Paid Search spend fell 8% as retailers prioritized more targeted audience keywords.

7:1

ROAS During Year-End Holidays

Retailers maintained equal YoY holiday returns by investing more on less competitive shopping days.

60%

Amazon Impression Share in Several Verticals

The retail giant’s Google Ads presence grew in 2019.

69%

of Total Google Shopping Clicks Went to Mobile

On Google Paid Search, mobile accounted for 57% of total clicks in 2019.

Google Shopping tends to drive a lot of revenue for retailers because it engages shoppers immediately before a purchase, while paid search engages shoppers earlier in the journey. Both play an important role in driving the final purchase, and we saw those roles become more defined in 2019.

Sandie Shin

Director of Customer Strategy

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