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2020 Benchmarks Report: Google Ads in Retail

sneak peek

Stats Shaping Google Ads in 2020

7%
Spend Growth on Google Shopping
Meanwhile, Google Paid Search spend fell 8% as retailers prioritized more targeted audience keywords.
7:1
ROAS During Year-End Holidays
Retailers maintained equal YoY holiday returns by investing more on less competitive shopping days.
60%
Amazon Impression Share in Several Verticals
The retail giant’s Google Ads presence grew in 2019.
69%
of Total Google Shopping Clicks Went to Mobile
On Google Paid Search, mobile accounted for 57% of total clicks in 2019.

Google Shopping tends to drive a lot of revenue for retailers because it engages shoppers immediately before a purchase, while paid search engages shoppers earlier in the journey. Both play an important role in driving the final purchase, and we saw those roles become more defined in 2019.

Sandie Shin

Director of Customer Strategy

REPORT

2020 Benchmarks Report: Google Ads in Retail

Get the real look at retail performance on Google Ads. Download the report and capitalize on the biggest trends impacting your retail vertical.

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30K
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$1.6 Billion
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+ 80%
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45% Decline
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30%

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60%

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80%

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45%

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Mike Farrell
Senior Director of Market & Customer Intelligence, Sidecar
MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar
MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar