2021 E-commerce Marketer Survey: Skills, Teams & Processes for the Future

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THE FUTURE OF E-COMMERCE MARKETING TEAMS

67%
Of Marketers Plan to Hire In-House Talent in Next 12 Months
With the majority planning to hire social media marketing talent.
38%
Of Marketers Are More Data-Driven
Making the majority of their decisions based on data, as opposed to instinct.
62%
Of Marketers Want to Automate Bid Adjustments for Keywords
But only 8% want to automate cross-channel strategy.
55%
Of Marketers Value Technological Skills Most
Data analytics, SEO, and social media marketing are the top skills marketers want.

Marketers want to use automation to solve data-intensive and time-consuming pain points. But automation can’t live in a set-it-and-forget-it silo. Marketers recognize the value of pairing automation with human experience and know-how—which is perhaps also why our survey found a strong emphasis on both data and instinct.

REPORT

2021 E-commerce Marketer Survey: Skills, Teams & Processes for the Future

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