When researchers cover e-commerce marketing trends, often they report on the technology driving change. But it’s people who implement new technology and practices that generate growth. All too often these e-commerce marketing professionals are overlooked in industry reporting.
Sidecar developed the inaugural E-commerce Marketer Survey to fill this data gap, leveraging our unique relationship with e-commerce marketers to dive deep into the trends shaping their new roles and skill sets. We want to demonstrate how e-commerce marketer teams, skills, and processes are evolving, and how these changes are driving the industry forward.
We surveyed 146 professionals who strictly work on digital and e-commerce marketing teams in-house at retail organizations in North America. Respondents range from associate-level to C-level marketers who hail from small to enterprise retail organizations. We broke down the data across these segments so that you can see how you stack up to your peers.
Sidecar developed the inaugural E-commerce Marketer Survey to fill this data gap, leveraging our unique relationship with e-commerce marketers to dive deep into the trends shaping their new roles and skill sets. We want to demonstrate how e-commerce marketer teams, skills, and processes are evolving, and how these changes are driving the industry forward.
We surveyed 146 professionals who strictly work on digital and e-commerce marketing teams in-house at retail organizations in North America. Respondents range from associate-level to C-level marketers who hail from small to enterprise retail organizations. We broke down the data across these segments so that you can see how you stack up to your peers.
