Automated bidding is the new norm for retail marketers when managing ads across Google, Amazon, and Facebook. But there is no one-size-fits-all approach. Mike Perekupka, Senior Product Manager of Sidecar, will help you understand if your approach to automated bidding is a reason why you are—or are not—meeting your goals.
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PRESENTED BY
Mike Perekupka
Senior Product Manager, Sidecar
Mike collaborates with Sidecar’s engineering and data science teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. Mike has spoken at industry conferences, including RetailX, Total Retail Tech, Shop.org (now NRF NXT).
Mike collaborates with Sidecar’s engineering and data science teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. Mike has spoken at industry conferences, including RetailX, Total Retail Tech, Shop.org (now NRF NXT).