The complexity of the customer journey and number of touchpoints that lead to a sale make automation and AI increasingly important in a retailer’s digital marketing strategy.
Automation and AI—and the data they use—can be the difference between competing and failing in modern digital marketing. But many retailers continue to face pressing questions: What is the current state of automation and AI, and how can retailers use these innovations to meet business goals?
We created this report to highlight what data, automation, and AI really mean for six digital marketing departments in the 2020s. Gathered from Sidecar’s customer base, these stories showcase how data, automation, and AI are key tenants to drive practical campaign decision making.
Automation and AI—and the data they use—can be the difference between competing and failing in modern digital marketing. But many retailers continue to face pressing questions: What is the current state of automation and AI, and how can retailers use these innovations to meet business goals?
We created this report to highlight what data, automation, and AI really mean for six digital marketing departments in the 2020s. Gathered from Sidecar’s customer base, these stories showcase how data, automation, and AI are key tenants to drive practical campaign decision making.
