On the heels of the five-day shopping blitz, our experts reveal the e-commerce industry’s ad performance from Cyber Five 2021. From Black Friday to Cyber Monday, they discuss trends and performance stats that every retail marketer should know.
On-demand stream
The Biggest Learnings From Cyber Five 2021
HERE'S THE AGENDA:
- How supply chain and shipping issues impacted shopper behavior
- Ad performance metrics across Google Shopping and Google paid search
- Retail recommendations for the remainder of the 2021 holiday season
PanelistS:
Olivia Costanzo
Solutions Analyst, Sidecar
Solutions Analyst, Sidecar
Olivia is a Solutions Analyst at Sidecar. As a Sidecar product expert, she works closely on Google Ads campaign audits to develop strategies based on customer goals.
Jonathan Martin
Director of Enterprise Customer Strategy, Sidecar
Director of Enterprise Customer Strategy, Sidecar
Jonathan is a digital marketing professional with more than 12 years of experience in the e-commerce field. He focuses on meeting Sidecar customer advertising goals and keeps his finger on the pulse of the latest retail industry trends.
