ON-DEMAND STREAM

Holiday Ad Strategy Explained for Retail Marketers

What can retail marketers expect during the 2021 holiday season? Between shipping delays, privacy concerns, and the pandemic resurgence, the season is anything but predictable.

Watch this Sidecar Live and learn how you can manage your ad strategy for the unexpected with several key insights.
HERE'S THE AGENDA:
  • Advice for aligning margins to goals and budget
  • Shipping cutoff times and how you can adjust budget pacing
  • Recommendations for pivoting budget between campaigns throughout the holiday season
  • Insights into Sidecar's technology with a demo of our cross-channel advertising solutions

Panelists:

Caroline Overbey Abelson
Director of Customer Strategy, Sidecar

Caroline develops advertising strategies for retailers across all verticals, advising them on how to achieve their marketing goals in a continually changing landscape.
Mike Perekepka
Senior Director of Growth, Sidecar

Mike is an expert in statistics and mathematics, guiding retail marketers in strategies and best practices for building their performance results.

ACCESS ON DEMAND

ACCESS ON DEMAND

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