Developments like Google's expansion of exact match signify how machine learning is advancing. Soon, retail marketers may no longer need to sculpt exhaustive paid search keyword lists. Mike Perekupka, Senior Product Manager of Sidecar, offers further insight on the state of the zero keyword trend and how to adapt your paid advertising approach for the future of search.
Zero-Keyword Search Campaigns: Reality or Hype?
WEBINAR
Learn if you are over-SEGMENTING PAID SEARCH keywords and hurting your Google ADS performance.
You’ll also learn:
- 3 steps to evaluate and adjust your keyword approach
- Whether you are over- or under-segmenting your keyword lists
- Data that shows how updated match types are impacting ad performance
This webinar was presented in the TechTalks series for RetailX 2020.
This webinar was presented in the TechTalks series for RetailX 2020.
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PRESENTED BY

Mike Perekupka
Senior Product Manager, Sidecar
Mike collaborates with Sidecar’s engineering and data science teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. Mike has spoken at industry conferences, including RetailX, Total Retail Tech, Shop.org (now NRF NXT).
Mike collaborates with Sidecar’s engineering and data science teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. Mike has spoken at industry conferences, including RetailX, Total Retail Tech, Shop.org (now NRF NXT).
WEBINAR
Zero-Keyword Search Campaigns: Reality or Hype?
Learn how to modernize your Google paid search approach, given advancements in exact match, dynamic search ads, and natural language processing.
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First/Last Name
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30K
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$1.6 Billion
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+ 80%
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45% Decline
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30%
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60%
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80%
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45%
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Mike Farrell
Senior Director of Market & Customer Intelligence, Sidecar

MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar

MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar
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