Zero-Keyword Search Campaigns: Reality or Hype?

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PRESENTED BY

Mike Perekupka
Senior Product Manager, Sidecar

Mike collaborates with Sidecar’s engineering and data science teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. Mike has spoken at industry conferences, including RetailX, Total Retail Tech, Shop.org (now NRF NXT).

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Zero-Keyword Search Campaigns: Reality or Hype?

Learn how to modernize your Google paid search approach, given advancements in exact match, dynamic search ads, and natural language processing.

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First/Last Name

title, company

SHORT FAQ HEADLINE GOES HERE

subheader Eyebrow to qeue up subsequent body copy. 

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FAQ - Question
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FAQ - Question
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FAQ - Question
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FAQ - Question
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SHORT CHART/VISUAL HEADLINE GOES HERE

OPTIONAL SUBHEAD GOES HERE, ESP. for charts

short STATS headline goes here

30K
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$1.6 Billion
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+ 80%
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45% Decline
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SHORT STATS HEADLINE GOES HERE

30%

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60%

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80%

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45%

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short BIOS headline goes here

Mike Farrell
Senior Director of Market & Customer Intelligence, Sidecar
MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar
MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar

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