Developments like Google's expansion of exact match signify how machine learning is advancing. Soon, retail marketers may no longer need to sculpt exhaustive paid search keyword lists. Mike Perekupka, Senior Product Manager of Sidecar, offers further insight on the state of the zero keyword trend and how to adapt your paid advertising approach for the future of search.
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PRESENTED BY
Mike Perekupka
Senior Product Manager, Sidecar
Mike collaborates with Sidecar’s engineering and data science teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. Mike has spoken at industry conferences, including RetailX, Total Retail Tech, Shop.org (now NRF NXT).
Mike collaborates with Sidecar’s engineering and data science teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. Mike has spoken at industry conferences, including RetailX, Total Retail Tech, Shop.org (now NRF NXT).
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30K
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$1.6 Billion
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+ 80%
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45% Decline
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Mike Farrell
Senior Director of Market & Customer Intelligence, Sidecar
MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar
MIKE FARRELL
Senior Director of Market & Customer Intelligence, Sidecar