• FREE ANALYSIS

    READY TO POWER UP YOUR GOOGLE AD CAMPAIGNS?

    This free, no obligation performance analysis will uncover:
    • Opportunities to earn more from your catalog
    • Ways to optimize performance across mobile, desktop, and tablet
    • Wasted ad spend and how to reduce it
SIDECAR FOR FACEBOOK & INSTAGRAM

Grow AD Revenue From More Relevant Audiences

Facebook and Instagram are major channels for e-commerce retailers. The user bases are massive, growing, and highly engaged with the platform. Facebook continues to expand its ad targeting features to allow marketers to develop some of the most segmented, relevant audiences online. But this level of reach isn’t without challenges.

Sidecar for Facebook helps retailers efficiently target the right audiences to drive performance of dynamic ad campaigns. Our approach helps retailers go beyond demographics to capitalize on contextual and user intent data to target custom audiences and placements across both Facebook & Instagram. Sidecar for Facebook automates ongoing audience optimizations for prospecting and retargeting, while managing budget and bidding across all campaigns to meet retailers’ goals in an increasingly crowded channel.

Our solution helps you:
Create smarter audiences.
Acquire new customers and re-engage existing customers through intelligent audience targeting.
Drive better ad placement.
Target custom placements across both Facebook & Instagram based on user interest and intent data.
Generate higher returns.
Assign bids according to intent level, so you can allocate more spend to higher intent consumers and drive more efficient revenue.
Bring transparency to reporting.
Gain a clear and actionable view into prospecting and retargeting performance.

HOW IT WORKS

Conquer the growing complexity of Facebook advertising. Sidecar technology automates best practices to structure and optimize your campaigns, at scale. Your brand will resonate with shoppers while your ads generate stronger return.

Campaign structure builder

Eliminate ongoing manual management with a data-driven, automated campaign setup that creates Facebook and Instagram ads at scale. By using channel performance and goals, Sidecar’s Campaign Structure Builder is able to create granular campaigns, ad groups, and ads automatically.

customized product groupings

Ensure your Facebook and Instagram ads target the right audience with product groupings that align to your channel goals and/or strategies. Dynamic product groupings are based on cross-channel behavior data and ensure the most relevant, popular, and/or high performing products are presented to shoppers.

customized audience builder

Reach your prospecting and retargeting goals by developing a unique audience based on demographic, contextual, and intent-based variables. Cut through the clutter of Facebook’s available audience building options and avoid manually building and managing audiences.

Reporting & data visualization

Get a granular view of your Facebook and Instagram results with clear reporting and data visualization. Understandable and actionable, Sidecar’s reporting allows you to sidestep Facebook’s native tool and make better campaign decisions.

how it works

Conquer the growing complexity of Facebook advertising. Sidecar technology automates best practices to structure and optimize your campaigns, at scale. Your brand will resonate with shoppers while your ads generate stronger return.

Campaign structure builder

Eliminate ongoing manual management with a data-driven, automated campaign setup that creates Facebook and Instagram ads at scale. By using channel performance and goals, Sidecar’s Campaign Structure Builder is able to create granular campaigns, ad groups, and ads automatically.

Customized product groupings

Ensure your Facebook and Instagram ads target the right audience with product groupings that align to your channel goals and/or strategies. Dynamic product groupings are based on cross-channel behavior data and ensure the most relevant, popular, and/or high performing products are presented to shoppers.

customized audience builder

Reach your prospecting and retargeting goals by developing a unique audience based on demographic, contextual, and intent-based variables. Cut through the clutter of Facebook’s available audience building options and avoid manually building and managing audiences.

reporting & data visualization

Get a granular view of your Facebook and Instagram results with clear reporting and data visualization. Understandable and actionable, Sidecar’s reporting allows you to sidestep Facebook’s native tool and make better campaign decisions.

RECONNECT IN A MOBILE-FIRST WORLD

When shoppers are on their smartphones, they spend 1 out of every 5 minutes on Facebook.
Sidecar Machine Learning Technology for Facebook Dynamic Ads

be there with them.

Because Facebook treats users as people, not IP addresses, you can seamlessly re-engage site visitors across mobile, tablet, and desktop. Mobile Facebook dynamic ads powered by Sidecar deliver a higher return on ad spend than their desktop counterparts.

PAINLESS SETUP & MANAGEMENT 

Let Sidecar handle all of the heavy lifting of a winning dynamic ads campaign.

Campaign Management  

We’ll help install Facebook’s tracking pixel on your site and build your campaigns in Business Manager.

Feed Distribution

Winning campaigns start with an up-to-date product feed. We’ll make sure yours meets Facebook’s requirements.

Strategy & Optimization

Our team of experts oversees your campaign and navigates the Sidecar technology for optimal results.

BUILT ON

Data-Driven Automation

Sidecar’s always-on technology leverages demographic, contextual, and intent-based variables to deliver the most efficient campaign performance. Sidecar handles the complexities of managing Facebook and Instagram ads while you focus on social marketing strategy.

Continuous Learning Technology

Sidecar’s machine learning algorithms aggregate and analyze your data to continuously target the right audiences with product groupings that align to your channel goals and strategies. Your campaigns are constantly optimized with the latest best practices for Facebook and Instagram ad success.

Full-Funnel Marketing Expertise

Sidecar’s performance marketing pros partner with you to drive the top and middle of your funnel with smarter Facebook advertising. With decades of cross-channel e-commerce expertise under the belt, our team provides you with the support you need to gain measurable value from social ads for retail.

RESOURCES

Sidecar for Facebook & Instagram

Product Overview

Facebook Dynamic Ads Deconstructed

Guide

GET A FREE ANALYSIS.

Uncover new opportunities on Facebook with a free, no-obligation performance analysis.

“We partner with Sidecar because the company’s experts extend our strategic resources while its technology drives our cross-channel performance.” — Mike Fisch, Gary’s Wine & Marketplace

No obligation and yours to keep.
Want more? Check out Sidecar for Shopping and Paid Search.