• FREE ANALYSIS

    READY TO POWER UP YOUR GOOGLE SHOPPING CAMPAIGNS?

    This free, no obligation performance analysis will uncover:

    • Opportunities to earn more from your catalog
    • Ways to optimize performance across mobile, desktop, and tablet
    • Wasted ad spend and how to reduce it
SIDECAR FOR GOOGLE SHOPPING

smart technology, built for smart retailers

Sidecar is the only technology built specifically for Google Shopping. Fueled by a proprietary blend of data, Sidecar’s powerful machine learning engine continuously analyzes trends and performance to supercharge Google Shopping campaigns. Our technology doesn’t take breaks or days off—it’s always on and always working for you.

 Sidecar technology is applied to Google Shopping campaigns to:
Unlock insight.
Unlock insight from massive datasets to drive optimal bidding strategies across devices.
Predict & capitalize.
Continuous learning algorithms develop a deep understanding of your business to predict and capitalize on your next top sellers.
Get granular.
Individual product bids dynamically adjust to maximize performance and cost efficiency—no matter your catalog size.
Capture value in every search.
Sidecar analyzes performance of search terms to match spend with their value to your business. No need to omit terms and risk losing conversions.

HOW IT WORKS

Sidecar is the only technology powered by robust datasets, advanced machine learning, and deep data science expertise to help marketers get the best returns in the fastest-growing e-commerce channel.

BID OPTIMIZATION

Unleash products to perform at full potential, every day. Dynamic campaign structure and individual product bids continuously adjust to let products shine. Sidecar increases spend on top performers to drive more revenue and reduces spend on poor performers. 
Google Shopping Bid Optimization

Search query manageMENT

Make the most of your valuable searches. Sidecar finds queries that are most and least valuable to your business and allocates the right spend according to each query’s value.

Device Optimization

Enhance performance across devices. Sidecar applies bids separately for desktop, mobile, and tablet, using machine learning intelligence to boost performance at the device level.
Sidecar Mobile Machine Learning Technology
Sidecar Machine Learning Technology for Google Shopping

Revenue modeling

Predict and invest in the next hot seller. Invest in tomorrow’s top performers. Sidecar identifies and invests in the next set of products that will maximize campaign revenue.

Data augmentation

Leave no product behind. Products with little Google Shopping data get bolstered as the technology collects and attaches relevant, additional data to drive product bidding strategy.  

HOW IT WORKS

Sidecar is the only technology powered by robust datasets, advanced machine learning, and deep data science expertise to help marketers get the best returns in the fastest-growing e-commerce channel.
Google Shopping Bid Optimization

Bid Optimization

Unleash products to perform at full potential, every day. Dynamic campaign structure and individual product bids continuously adjust to let products shine. Sidecar increases spend on top performers to drive more revenue and reduces spend on poor performers.

Search query manageMENT

Make the most of your valuable searches. Sidecar finds queries that are most and least valuable to your business and allocates the right spend according to each query’s value.
Sidecar Mobile Machine Learning Technology

Device Optimization 

Enhance performance across devices. Sidecar applies bids separately for desktop, mobile, and tablet, using machine learning intelligence to boost performance at the device level.
Sidecar Machine Learning Technology for Google Shopping

Revenue modeling

Predict and invest in the next hot seller. Invest in tomorrow’s top performers. Sidecar identifies and invests in the next set of products that will maximize campaign revenue.

Data augmentation

Leave no product behind. Products with little Google Shopping data get bolstered as the technology collects and attaches relevant, additional data to drive product bidding strategy.  

BUILT ON

Data Science

Sidecar analyzes massive, real-time datasets to glean the most current trends around product performance, consumer behavior, and Google algorithms. As trends and performance change, so do the bid adjustments.

Machine Learning

Our machine learning algorithms are trained to your business. Sidecar learns more about your catalog and market every day, enabling the technology to make ever more accurate decisions in Google Shopping.

E-Commerce Mastery

Technology automates tactical adjustments while our e-commerce pros direct the strategy behind them. Our people are Google Shopping experts who ensure you get the most from our technology.

SIDECAR DASHBOARD

An intuitive, web-based analytics console that offers a unified view of campaign statistics and provides actionable insights to key trends and performance metrics.
GRANULAR
Drill down to the metrics that matter to you. View performance by product and by device.
CONVENIENT
Log in and explore performance and actions Sidecar has taken to improve it from anywhere.
INTUITIVE
See campaign vitals at a glance. Dashboard shows quick, intelligible insights that are easily shared with other stakeholders.
UP-TO-DATE
Always see the freshest results and trends. Performance metrics are updated daily.
Average Growth with Sidecar

After 6 Months

ROAS
9%
REVENUE
62%
ORDERS
47%
CLICKS
41%
Average Growth with Sidecar

After 12 Months

ROAS
15%
REVENUE
87%
ORDERS
62%
CLICKS
50%

SEE MORE RESULTS.

Learn how Boscov’s scored a 44% YoY revenue increase in Google Shopping in 90 days.
FREE ANALYSIS

GET A FREE ANALYSIS.

Ready for smarter campaigns? A Google Shopping performance analysis uncovers opportunity.

No obligation and yours to keep.
Want more? Check out Sidecar for Facebook and Bing.