WHY Now Is the time to Cash in on Mobile Google Ads

Mobile drove nearly all Google Shopping growth in 2018, according to Sidecar research. Learn how to capitalize in this webinar.
It’s no surprise that mobile has provided the greatest area of growth for retailers on Google Shopping. What is surprising is that mobile drove nearly all growth in 2018, particularly during the all-important holiday season. Even desktop-heavy paid search experienced a mobile uptick last year. Faster site speeds, consumers’ increased comfort purchasing on mobile, and updates to the mobile SERP have all played a part in mobile shopping’s rise.

What does this mean for retailers? It means mobile has become the number one catalyst for growth, and it is now the cornerstone of retailers’ performance marketing strategies. In this on-demand webinar, Sidecar analysts unpack the strategic implications of this shift and review key mobile stats from the soon-to-be-released 2019 Benchmarks Report.

Viewers will get an in-depth look at the mobile data in the report, and learn how their mobile performance stacks up compared to their peers.

Viewers will also hear how a top performing retailer raked in the mobile wins during the 2018 holiday season.

Watch the webinar to learn about: 
  • How mobile has surpassed desktop for the first time ever in terms of conversions, and how that trajectory will evolve in 2019.
  • AOV thresholds for mobile shoppers, and at what price levels they are more or less likely to convert
  • How mobile ad spend, conversions, and AOV stack up across different retail verticals, and which verticals are experiencing the greatest uptick in mobile engagement.
  • How innovative retailers are optimizing their mobile campaigns in order to grow market share and acquire new customers.
Senior Analytics Consultant
Mike Perekupka
Product Manager