get the latest updates
August 11, 2020
Award program recognizes the value that Sidecar delivers to the digital retail marketing industry through its 2020 Benchmarks Report: Google Ads in Retail.
March 31, 2020
New Sidecar research analyzes Google Shopping and Google paid search campaigns for a representative sample of more than 300 U.S. retailers.
Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising
February 26, 2020
Sidecar additionally launches support for Google Display and Video ads as part of the company’s increased focus on audience management across channels.
January 30, 2020
Digital marketing and e-commerce teams continue to place multiple channels under Sidecar’s management, fueling the company’s technology and services innovation for the retail industry.
December 10, 2019
While large retailers stayed the course, mid-market retailers adjusted their use of Google text ads. Additionally, Google text ads expanded their role on Thanksgiving, while Google Shopping heated up on Sunday.
September 6, 2019
The Sales and Marketing Technology Award honors Sidecar’s ability to solve the pressing challenges facing performance marketing teams in retail.
March 27, 2019
Sidecar is now using new applications of natural language processing to continue to improve the performance of retailers’ ad campaigns on Google and Bing.
January 31, 2019
Most recently Executive Chairman of WordStream, Folz brings 25 years experience building companies that drive the digital marketing space.
July 25, 2018
Sidecar’s latest technology automates paid search management for every product in a retailer’s catalog by leveraging cross-channel data in a brand new way.
March 28, 2018
Mobile takes on new importance to convert increased investment into revenue, reveals Sidecar’s 2018 Google Shopping Benchmarks Report.
May 24, 2017
Retailers who rely on Adobe Analytics to measure marketing performance can now access that data in the Sidecar Dashboard with this update.
May 11, 2017
The company will use the funds to enhance development of its machine learning technology and scale its team, sourcing talent heavily from the Philadelphia region.
May 11, 2017
Sidecar Founder and CEO Andre Golsorkhi announces the company’s $11 million Series C investment round led by Harbert Growth Partners, Osage Venture Partners, and Ascent Venture Partners.
April 19, 2017
Retail marketers invested 53% of their AdWords budgets in Google Shopping ads last year, reveals the new 2017 Google Shopping Benchmarks Report from Sidecar.
July 21, 2016
Other Google PLA results in Q2: Mobile continued to skyrocket, driving a 261% YoY revenue lift, and the conversion rate on desktop topped 4.6%.
June 6, 2016
Search Query Management for Google Shopping improves the cost/sale of retailers' campaigns by matching spend to the value of search queries.
April 13, 2016
Mobile drove the majority of the growth in sales from Google Shopping, with revenue from smartphones increasing by 164% year over year.
February 9, 2016
The Sidecar Seasonal E-commerce Report reveals Holiday 2015 e-commerce sales from an analysis of 91.6 million user sessions on retailers' sites.
December 31, 2015
CEO Andre Golsorkhi assures our customers and industry colleagues that Sidecar is still thriving after a ride-sharing startup bearing the same name went out of business this week.
November 20, 2015
Sidecar Founder and CEO Andre Golsorkhi announces the company’s $8 million Series B investment round led by Ascent Ventures.
Sidecar Raises $8 Million to Support Its Rapid Growth and Meet Demand for Its E-commerce Product Advertising Technology
November 20, 2015
Led by Ascent Venture Partners, the Series B round will help Sidecar accelerate development of technologies that optimize product advertising channels.
June 18, 2015
The e-commerce brand will leverage Sidecar's data-driven technology to optimize its exposure and revenue in shopping channels.
April 9, 2015
Cool Vendors in CRM Marketing Applications provide solutions that focus on marketing planning, financial management, attribution and performance analysis, and cost avoidance.
Sidecar Adds Intelligent Product Groupings and a Performance Dashboard to Its Automated Google Shopping Campaign Management Technology
February 18, 2015
The SaaS firm's latest release changes the Google Shopping game by intelligently grouping products based on key performance metrics, ensuring that every product has the right bid at the right time.
June 19, 2014
Sidecar, based out of Philadelphia, with offices in New York, raised $3.1 million in funding following significant customer and market growth.
The most important things small retailers need to know before committing to a pricey partnership with Amazon, according to e-commerce experts, small-business owners, and Amazon itself
September 26, 2019