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    • Ways to optimize performance across search, shopping, social, and discovery channels
    • Wasted ad spend and how to reduce it

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Discount Tackle Fishes for Marketing Relief -- And Lands It
November 22, 2021
Businesses Everywhere Are Reinventing the Future of Work. But Are E-Commerce Marketers Ready?
October 21, 2021
Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth
July 27, 2021
What Average CPC Tells Us About Retail Ad Performance on Google, Facebook, and Amazon in 2020
June 14, 2021
Assessing Marketer Readiness for the Privacy-First Digital Era
June 7, 2021
Google Shopping and Paid Search Benchmarks for Retailers in 2020
May 21, 2021
Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next
May 14, 2021
Purchase Intent: 3 quick case studies show how marketers increased opt-ins, leads, and ROAS by tapping into customer motivation
April 19, 2021
Ecommerce Marketers Aren’t as Data-Driven as They Want to Be
March 22, 2021
7 Ways E-Commerce Marketers Are Evolving Their Roles and Teams in 2021
February 23, 2021
Instinct Vs. Data -- What Marketers Choose To Use
January 19, 2021
What Skills Marketers Say They Want In 2021 -- And Why
January 18, 2021
Marketers Want To Use Data More in 2021 – But There Is a Right Way to Do It, Says Sidecar
January 12, 2021
Walmart’s Interest in TikTok Sparks Urgency to Engage Gen Z Shoppers. Here’s How to Start
January 7, 2021
Search Magic: How Gary’s Wine Ranks As a Top 3 Wine Advertiser Almost Every Month
November 23, 2020
7 Philadelphia-area companies make Deloitte's list of 500 fastest-growing tech firms
November 18, 2020
5 Ways To Make Your Amazon Ads Stand Out
October 22, 2020
Ask An Expert: Sidecar’s Mike Farrell on Connecting with Gen Z and Winning the Battle for Consumers
October 19, 2020
What Brands Need to Know About Marketing on Social Media, Amazon and Google Shopping
September 1, 2020
Marketing With A Different Lens: What You Can Learn From Other Retail Verticals
July 31, 2020
3 Signs Your Google Ads Bidding Strategy Is Off Course
July 14, 2020
Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
July 10, 2020
Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
June 4, 2020
5 Ways to Get Your Paid Search Strategy Right
June 2, 2020
The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic
April 30, 2020
8 ways retailers can move surplus inventory during COVID-19
April 14, 2020
20 Pieces of Advice for Marketing During the Coronavirus
April 10, 2020
Infographic: New Strategies Are Emerging To Drive Retail Growth With Google Ads
March 31, 2020
Boscov’s uses a special weapon, Philly’s Sidecar, to compete with Amazon, Walmart
March 22, 2020
Sellers start feeling the strains on Amazon’s fulfillment systems
March 17, 2020
How VOLT Lighting Uses Amazon As Both A Sales Platform And Outreach Tool
December 20, 2019
Sidecar Launches Tool To Help Retailers Optimize Marketing On Amazon
December 12, 2019
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
December 10, 2019
7 Philadelphia-area companies make Deloitte fastest-growing list
November 11, 2019
Holiday Shopping 2019: Mixed Results Expected Amid Tight Calendar and Economic Uncertainty
October 28, 2019
Retail Technology Experts on Today's Top Industry Trends
October 18, 2019
How Today's Top Retail Technology Providers Are Enabling Innovation
October 18, 2019
Sidecar: Data-Driven Amazon Advertising Strategies
OCTOBER 1, 2019
The most important things small retailers need to know before committing to a pricey partnership with Amazon, according to e-commerce experts, small-business owners, and Amazon itself
September 26, 2019
Center City tech firm wants to make it easier to use Amazon's advertising platform
September 25, 2019
Sidecar launches Amazon Advertising campaign management solution
September 25, 2019
These 26 Technologies are Driving Major Change in Sales and Marketing Organizations Worldwide
September 5, 2019
Center City tech firm Sidecar raises $7.5M in latest round
July 31, 2019
How Retailers Can Avoid the 9 Biggest Pitfalls of Facebook Advertising
July 15, 2019
Ernst & Young Entrepreneur of the Year 2019 Finalist - Andre Golsorkhi
April 23, 2019
PACT 2019 Enterprise Awards Finalist - Andre Golsorkhi
March 8, 2019
Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy
May 29, 2019
Is Amazon a friend or foe? Retailers must weigh the opportunity before tapping revenue gains
May 16, 2019
New customer acquisition vs. retention: 7 best practices for search
April 19, 2019
Google Shopping and Paid Search Benchmarks For Retailers in 2018
April 5, 2019
Time to leave last touch attribution in the dust? Answer these 4 questions first
March 20, 2019
How retailers can survive Amazon’s stronghold in Google search
March 8, 2019
5 techniques to make free shipping pay off in the holiday season and beyond
December 17, 2018
Navigating Showcase Shopping Ads this holiday season
November 23, 2018
What these 9 Philly tech companies are doing to help get out the vote
November 5, 2018
Holiday Shopping 2018: A Strong Economy Sets the Stage for a Spending Surge
October 8, 2018
Ernst & Young Entrepreneur of the Year 2018 Finalist - Andre Golsorkhi
June 22, 2018
Google Shopping in 2017: 4 Insights
April 4, 2018
Google Shopping report reaffirms that the future is mobile
April 3, 2018
You vs. data: Where people fit in modern retail marketing strategy
March 16, 2018
Voice search in retail: Evolving the customer experience
January 16, 2018
6 trends that show the (Thanksgiving) tables have turned in Google Shopping
December 21, 2017
Prepare for the discovery-driven, visual-obsessed shopper this holiday
November 6, 2017
The Future of Search for Retail Marketers? Google Shopping Ads
June 12, 2017
Osage Ventures just closed its fourth fund at $90 million
May 24, 2017
Harbert Growth, Ascent Venture, Osage Venture lead $11 mln funding in Sidecar
May 11, 2017
Sidecar just raised an $11 million Series C
May 11, 2017
Top 10 Philadelphia startups ring loudly
May 6, 2017
Retailers Are Shifting From Google Text Ads to Shopping Ads And Seeing More Mileage From Smartphones
April 28, 2017
4 Powerful Google Shopping Hacks to Supercharge Your Campaigns
April 21, 2017
Study: Retailers' Biggest AdWords Spend is Google Shopping
April 20, 2017
Retailers Devote 53% of AdWords Budget to Google Shopping
April 20, 2017
Marketing Spend on Google Shopping Ads Surpasses Text Ads
April 19, 2017
Founder Factory Preview: Sidecar Leaders to Talk About Scaling a Business Fast
December 7, 2016
Sidecar Is on a Hiring Spree. Gotta Fill Up That Big New Center City Office
November 11, 2016
Retailers Nearly Double Their Google PLA Revenue in Q2
July 25, 2016
Sidecar: Google PLAs Deliver More Revenue to Retailers These Days
July 25, 2016
Internet-Marketing Firm Sidecar Moving to New Office for Expansion
July 25, 2016
5 Ways to Increase Mobile Sales With Google Shopping Ads
May 25, 2016
How to NOT Distract, Destroy and Decimate Your Google Shopping Traffic
April 7, 2016
Mobile Shopping Revenue Jumped 45% Over Holidays
February 9, 2016
Sidecar to Expand Technology with the $8 Million in Series B Funding
November 23, 2015
Sidecar Raises $8 Million Series B
November 20, 2015
Can Facebook Solve the Family Attribution Gap?
October 17, 2015
Sidecar Helps Retailers Improve Product Listing Ad Performance
July 28, 2015
Sidecar Wins Tech Startup of the Year at PACT’s Enterprise Awards
May 19, 2015
ACK Boosts Revenue 25% by Automating Product Listing Ads
May 19, 2015
Google's First Steps Toward a Cookie-Free Tomorrow
November 14, 2013
No, Google Isn’t Selling Banner Ads
October 29, 2013
Google Gives Marketers Power to Open or Close Attribution Windows
October 17, 2013
Google Knows Best
Sep 30, 2013