The e-commerce brand will leverage Sidecar’s data-driven technology to optimize its exposure and revenue in shopping channels
“We are seeing a lot of promise in product listing advertising, and we were looking for a partner to help us truly maximize our investments in PLA channels,” said Anne Swift, chief marketing nut at Nuts.com. “We chose Sidecar because their technology automates previously manual processes, specifically feed optimization and the grouping and bidding of products. We’re confident that the Sidecar programmatic technology will allow us to more efficiently display the right products to the right customer at the right time, driving incremental revenue in PLA channels.”
Product listing ads are unlike other ad channels in that they’re quantitative in nature, with every product in a retailer’s catalog representing its own ad unit, all of which need to be evaluated and adjusted continuously. Sidecar’s unique algorithm collects and analyzes over one million data points for the average catalog daily, and predictively assigns the right bid to each product in the feed, ensuring that the right ad displays to the right consumer at the right time.
“Sidecar was built specifically to help e-commerce brands gain a competitive advantage in product advertising by applying programmatic technology to both bid management and feed content optimization,” said Andre Golsorkhi, CEO and founder of Sidecar. “As product listing ad channels have proven to be the fastest-growing and most efficient revenue growth driver in e-commerce, we’re thrilled to bring the Sidecar advantage to Nuts.com.”
The signing of Nuts.com is the latest in what’s been a momentum-filled 2015 for Sidecar. The company has doubled its employee base since early 2014, and in Q1, saw its management of e-commerce revenue through shopping channels increase 330% YoY.
Sidecar is the only programmatic technology that optimizes product listing ads in Google Shopping, Bing shopping and CSEs. Sidecar leverages a unique algorithm to predictively organize products into Intelligent Product Groupings (IPG) based on performance metrics, and then assigns a precise bid to each group based on performance data and a retailer’s unique return goals. Sidecar’s Precision Bid Engine continuously evaluates the bids assigned to each IPG, and makes adjustments when needed to ensure the right products receive the right bid at the right time, maximizing exposure and return on ad spend.
Retailers like NewEgg, Fanatics.com and GNC trust Sidecar to optimize their search marketing campaigns.
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