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Sidecar Named Finalist in Ventana Research 13th Annual Digital Innovation Awards

Sidecar selected for its innovation in marketing technology

Ventana Research Names Sidecar a Digital Innovation Awards Finalist in 2020

PHILADELPHIA – Sidecar was recognized by Ventana Research, a business technology research and advisory services firm, as a finalist in the 13th annual Digital Innovation Awards. The awards program identifies top technologies that have the most impact in their respective markets, honoring pioneering vendors that drive change and increase value for organizations worldwide.

Sidecar was recognized for its innovation in technologies that support marketing. Uniquely, the company serves the e-commerce and digital marketing sector within retail only. Sidecar continues to innovate its AI-powered solutions to solve new challenges across Google, Facebook, Amazon, and Bing. Among major updates in 2020, the company released the next generation of Sidecar for Facebook and expanded reporting and campaign creation capabilities in Sidecar for Amazon.

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to improved efficiency, productivity, and the performance of an organization. The awards cover nine categories aligned to Ventana Research’s expertise areas: Analytics, Data, Customer Experience, Digital Technology, Human Capital Management, Marketing, Office of Finance, Operations & Supply Chain, and Sales, along with an overall award.

Award finalists were chosen by the expert analyst team at Ventana Research, which scored the submissions on digital innovation that most successfully maximizes the value of all the organization’s assets – its people, processes, information, and technology.


Sidecar offers performance marketing excellence to retailers and brands. Sidecar’s advanced technology and proprietary data, combined with years of performance marketing expertise, help its customers unlock the full potential of today’s most powerful search, shopping, social, and marketplace channels.


Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.


Mark Tordik

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