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Sidecar Is a Finalist in the 2020 ITSMA Marketing Excellence Awards

Sidecar is a 2020 Marketing Excellence Awards FinalistThe Marketing Excellence Awards Program recognizes the value that Sidecar delivers to the digital retail marketing industry through its 2020 Benchmarks Report: Google Ads in Retail

PHILADELPHIA – ITSMA, the leadership community for B2B marketers in the connected economy, has announced Sidecar as a finalist in its 23rd Annual Marketing Excellence Awards Program. This recognition marks the third industry honor Sidecar has received in 2020, following its win in the Sales and Marketing Technology Awards and its nomination as a finalist in the Digital Innovation Awards.

ITSMA’s Marketing Excellence Awards Program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

“Finalists for this year’s program are truly inspirational, especially given the current climate with COVID-19,” said Dave Munn, President and CEO of ITSMA. “B2B organizations are consumed with managing disruption and those that double down on marketing innovation and leadership are best positioned for long-term success. Sidecar is one of these organizations, exhibiting the best qualities of focus, creativity, and operational excellence in accelerating strategic growth and innovation.”

The 2020 ITSMA Marketing Excellence Awards categories include:

  • Driving Strategic Growth
  • Enabling Sales to Accelerate Growth
  • Orchestrating Executive Engagement
  • Repositioning the Brand
  • Scaling and Optimizing Account-Based Marketing
  • Transforming Marketing with Data, Analytics, and Insight

In addition to the six thematic categories, the Marketing Excellence Awards Program also includes recognition for small and medium-sized businesses (SMB).

Sidecar was named a finalist in the SMB category for its 2020 Benchmarks Report: Google Ads in Retail. The company’s annual report analyzed Google Ads data for hundreds of U.S. retailers to capture the state of Google Ads in 2019 and uncover opportunities to drive growth in 2020. Sidecar has produced its annual Benchmarks Report on Google Ads since 2017. It is the most comprehensive study on the retail sector’s performance on Google Ads.

“Award finalists demonstrate tremendous innovation and impact across the most important aspects of strategic marketing,” said Munn. “In every category, our judges have been impressed with the creativity, agility, and results that continue to raise the bar for all of us engaged in B2B marketing.”

An international panel of marketing executives and experts will select the winners, who will be announced at a special online awards ceremony on October 14th, which precedes ITSMA’s virtual Marketing Vision Conference the following week and will feature MEA-winning presentations.

For more information about ITSMA’s 2020 Annual Marketing Vision Conference, visit: http://www.itsma.com/event/marketing-vision-2020/.


Sidecar offers performance marketing excellence to retailers and brands. Sidecar’s advanced technology and proprietary data, combined with years of performance marketing expertise, help its customers unlock the full potential of today’s most powerful search, shopping, social, and marketplace channels.


For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.

Learn more at www.itsma.com


Mark Tordik

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