Cool Vendors in CRM Marketing Applications provide solutions that focus on marketing planning, financial management, attribution and performance analysis, and cost avoidance
PHILADELPHIA – Gartner named Sidecar a 2015 Cool Vendor in CRM Marketing Applications. Gartner defines a Cool Vendor as a small company offering a technology or service that is innovative, impactful, and intriguing.
“We’re working hard to help e-commerce marketers understand the new rules that product-level ads, specifically those on Google Shopping, bring to the table,” said Andre Golsorkhi, CEO of Sidecar. “Though under the same search engine umbrellas as paid search, PLAs are fundamentally different in how they are displayed and managed. While agencies and in-house experts are the right solution for the creative-heavy text ad channels, PLAs are completely quantitative in nature, and e-commerce marketers require a programmatic solution to get the right ads in front of shoppers at the right time.”
Sidecar for Google Shopping is the only technology built specifically to boost the performance of Google Shopping campaigns. Powered by robust datasets, advanced machine learning, and deep data science expertise, the technology helps retailers tackle their most pressing Google Shopping challenges across devices: outranking the competition, maximizing revenue and return, and reducing wasted spend.
Sidecar is the only technology on the market that delivers a completely automated approach to product-level advertising campaigns (PLAs) for Google Shopping, Bing Shopping and CSEs. The Sidecar technology automates the bidding and positioning of individual products in a retailer’s catalog according to product attributes and performance. Retailers that use Sidecar drive millions of dollars of measurable revenue and save time and internal resources, while maximizing ROI and improving the search-to-transaction journey for customers. The entire Sidecar services team is Google Shopping certified, having met Google’s standards for proficiency in the channel. Brands like NewEgg, GNC and Fanatics trust Sidecar to optimize their product level advertising campaigns.
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