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Sidecar Named Finalist in 2020 Digiday Technology Awards

Sidecar is a 2020 Digiday Technology Awards FinalistDigiday selects Sidecar for its innovation in the Best Social Marketing Platform category

PHILADELPHIA – Digiday has named Sidecar a finalist in the 2020 Digiday Technology Awards. The awards program recognizes technology companies driving the digital media industry forward. Sidecar was named in the Best Social Marketing Platform category, which honors the tool or platform that best manages and scales social marketing and advertising efforts. Facebook is one the major networks Sidecar supports for its retail customers, in addition to Google and Amazon.

Sidecar’s entry for the 2020 Digiday Technology Awards highlights its work with Gary’s Wine and Marketplace. Sidecar increased the retailer’s Facebook revenue stream 8x in the first nine months of the partnership, and has consistently met its customer’s Facebook ad goals for revenue, return on ad spend (ROAS), and visibility—both before and amid the COVID-19 pandemic.

Indeed, many retailers have increasingly looked to Sidecar as a critical partner to operate with greater agility, as the pandemic rewrites the retail landscape. Notably, 70% of new customers this year signed on to leverage two or more Sidecar technology solutions.

Additionally, this year’s nominees for the Digiday Technology Awards lean heavily into the e-commerce space, which has witnessed unprecedented challenges and growth due to the global COVID-19 pandemic. The shortlist reflects the media and business’s revolutionary embrace of optimization, analytics, and measurement.

Award finalists were chosen based on the transparency, efficiency, and effectiveness they bring to the media and marketing processes for brands, agencies, and publishers. Jury panel members hailed from major organizations, including McDonald’s, Kohl’s, and AKQA. 

The Digiday Technology Awards are among several award programs that Digiday holds every year to recognize the foremost brands, agencies, technology providers, and media companies. With 1 million monthly visitors to Digiday.com and 250,000 newsletter subscribers, Digiday is the leading voice of the media and marketing industry and how it is being disrupted by technology.

Digiday will honor winners virtually on Nov. 12, 2020.


Sidecar offers performance marketing excellence to retailers and brands. Sidecar’s advanced technology and proprietary data, combined with years of performance marketing expertise, help its customers unlock the full potential of today’s most powerful search, shopping, social, and marketplace channels.


Mark Tordik

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