Partnership aims to empower retailers to drive and measure greater ROI from Pinterest Shopping Ads
PHILADELPHIA – Sidecar is now a Pinterest Partner—the first equipped with the technology, expertise, and services team to fully support performance marketing shopping campaigns for retailers on Pinterest. Sidecar is collaborating with Pinterest to build technology alongside Pinterest’s innovations that position Shopping Ads into a key performance marketing channel. As a Pinterest Partner, Sidecar is focused on helping drive retailer goals including shopper engagement and customer acquisition.
“Pinterest increasingly influences consumers at the discovery phase of the shopping journey,” said Andre Golsorkhi, founder and CEO of Sidecar. “However, many retailers have not been able to tap into this behavior in a scalable and quantifiable way. Sidecar and Pinterest are partnering to create the next building blocks that empower retailers to generate and measure bottom-line value from Pinterest Shopping Ads.”
Pinterest is growing into a major e-commerce channel. It introduced Catalogs and several updates to its Shopping Ads earlier this year to help brands increasingly drive shopping behavior across its platform. Now with more than 300 million monthly active users and over 200 billion Pins, Pinterest represents a tremendous opportunity for retailers looking to move shoppers to purchase.
“Sidecar and Pinterest are partnering to create the next building blocks that empower retailers to generate and measure bottom-line value from Pinterest Shopping Ads.” – Andre Golsorkhi, CEO of Sidecar
Capitalizing on that opportunity requires retailers to develop marketing strategies aligned to how shoppers want to receive product ideas and inspiration. That includes understanding discovery behavior, segmenting audiences by intent, and delivering ads that nurture shoppers to buy. Shopping Ads must be relevant and actionable—and that’s what Sidecar aims to continue improving with Pinterest.
This partnership is the result of feedback Sidecar received from its retail customers on the role of Pinterest in their strategies. Feedback showed that retailers recognize Pinterest’s potential to influence the shopping journey, especially the discovery and research phases. What’s more, retailers look forward to being able to demonstrate incremental and efficient revenue from those efforts.
Pinterest is Sidecar’s newest technology partner, and the latest platform to which Sidecar is bringing its performance marketing expertise. Sidecar provides retail solutions for channels including Google, Facebook, and Bing, and continues to expand its support of those platforms to meet customers’ evolving needs.
Sidecar is a technology company dedicated to retail. Our mission is to maximize the value of performance marketing. By combining deep data, knowledgeable humans, and inspired technology, Sidecar is the magic behind retail’s smartest marketing campaigns.
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