Sidecar takes home the Sales and Marketing Technology Award from Business Intelligence Group for the second consecutive year
PHILADELPHIA – The Business Intelligence Group named Sidecar “Organization of the Year” in the 2020 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. 2020 marks the second consecutive year Sidecar has won the award.
Sidecar was recognized for its ability to solve some of the most challenging issues facing performance marketers in retail. Digital advertising environments are more competitive and fluid than ever. Sidecar’s core technology, Apex, excels at navigating shifting ad environments to drive performance across the triopoly of Google, Facebook, and Amazon.
Sidecar’s heritage and sole focus is the e-commerce retail advertising industry, allowing the company to deeply understand retailers’ ROI objectives and how to reach them. Sidecar is the preferred partner for performance marketing teams in retail, with a growing customer base that extends throughout the U.S. and globally.
“We are proud to reward and recognize Sidecar for its innovation and dedication to helping performance marketing and e-commerce teams in retail, and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “The retail industry continues to face shifting business challenges and an entirely new competitive landscape. It was clear to our judges that Sidecar’s team and technology are helping brands remain agile and adapt to ongoing changes in shopper needs.”
Sidecar offers performance marketing excellence to retailers and brands. Sidecar’s advanced technology and proprietary data, combined with years of performance marketing expertise, help its customers unlock the full potential of today’s most powerful search, shopping, social, and marketplace channels.
ABOUT BUSINESS INTELLIGENCE GROUP
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
Chief Nominations Officer
Business Intelligence Group
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