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Sidecar for PAID SEARCH OVERVIEW

Paid search remains central to retailers’ digital marketing strategies. Yet improving campaign performance continues to come with challenges. Building keyword lists takes guesswork and A/B testing. Ad copy writing is typically manual. Aligning keywords, ad copy, bids, and match type is cumbersome.

Sidecar for Paid Search takes a new approach to a channel primed for innovation. The technology automates paid search management for every product in your catalog by leveraging your product feed and cross-channel data in a brand new way.

Download the overview to learn how Sidecar empowers you to:
  • Deliver experiences more aligned with how shoppers are searching
  • Enjoy the efficiency of a feed-based solution
  • Save time with automation
  • Evaluate and optimize every bid
  • Benefit from Sidecar’s years of search and shopping expertise