• FREE ANALYSIS

    READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

    This free, no obligation performance analysis will uncover:
    • Opportunities to earn more from your catalog
    • Ways to optimize performance across search, shopping, social, and discovery channels
    • Wasted ad spend and how to reduce it
SIDECAR FOR AMAZON

Drive Greater Profit From Amazon Advertising

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. The good news for marketers: The Amazon audience is huge and visitors are primed to buy. But navigating the channel proves to be more challenging.

Sidecar’s solution, powered by advanced AI and natural language processing, helps retailers apply data-driven strategies and proven best practices to drive significant revenue from Amazon Sponsored Products, Sponsored Brands, and Display Ads. Our technology automates manual management, streamlines reporting, and leverages our marketing expertise to unlock new opportunities on Amazon.

Our solution helps you:
Optimize campaigns painlessly.
Rely on Sidecar’s automation to adapt campaigns to variables like strategy updates and performance trends.
Save time & guesswork.
Minimize the frustration of learning a new channel. Shift your time from advertising logistics to business strategy and the rest of the Amazon Flywheel.
Inform cross-channel strategy.
Easily incorporate insights from your other advertising channels into Amazon to drive a more cohesive strategy.
Bring transparency to reporting.
Gain a clear view into how products correlate to ad spend. Take action based on how advertising is contributing to your bottom line.

HOW IT WORKS

With Sidecar technology handling the tactics, our dedicated team of performance marketing pros partner with you to drive channel strategy. The result? Accelerated sales performance and a stronger competitive advantage you can measure and report.

Campaign structure BUILDER

Avoid the headache of manually building Amazon advertising campaigns. We create an optimized campaign structure by assigning products to similarly performing ad groups and placing smart bids that surface bestsellers while pulling back spend on low performers. This automated tech is always on and running to ensure structure is continually optimized based on changes in performance or as new products are added.

advertising eligibility management

Eliminate the need to manually exclude products from campaigns. Our automated process works off a set of retailer-defined business rules to manage product advertising eligibility based on margins or brand policies.

Search Query manager

Maximize your ability to convert high-intent shoppers with the right keywords. Using natural language processing, Sidecar continuously evaluates search queries to identify new terms buyers are using to discover your products. Our tool provides rich insights and recommendations that are otherwise unavailable on Amazon’s platform.

Bid management

Make intelligent, automated bid decisions. Amazon’s suggested bid range often does not reflect true performance, leading retailers to make unnecessary bid changes. Sidecar dynamically adjusts bids on every ad group and keyword to maximize the performance of every product.

ReportING & Data Visualization

Unlock the full potential of Amazon data. Unhampered by Amazon’s limited reporting windows, our technology reveals advertising campaign performance with comprehensive week-over-week and month-over-month comparisons. That gives you a clear view of how advertising is impacting growth.

HOW IT WORKS

With Sidecar technology handling the tactics, our dedicated team of performance marketing pros partner with you to drive channel strategy. The result? Accelerated sales performance and a stronger competitive advantage you can measure and report.

CAMpaign structure BUILDER

Avoid the headache of manually building Amazon advertising campaigns. We create an optimized campaign structure by assigning products to similarly performing ad groups and placing smart bids that surface bestsellers while pulling back spend on low performers. This automated tech is always on and running to ensure structure is continually optimized based on changes in performance or as new products are added.

advertising eligibility management

Eliminate the need to manually exclude products from campaigns. Our automated process works off a set of retailer-defined business rules to manage product advertising eligibility based on margins or brand policies.

SEARCH QUERY manager 

Maximize your ability to convert high-intent shoppers with the right keywords. Using natural language processing, Sidecar continuously evaluates search queries to identify new terms buyers are using to discover your products. Our tool provides rich insights and recommendations that are otherwise unavailable on Amazon’s platform.

Bid MANAGEMENT

Make intelligent, automated bid decisions. Amazon’s suggested bid range often does not reflect true performance, leading retailers to make unnecessary bid changes. Sidecar dynamically adjusts bids on every ad group and keyword to maximize the performance of every product.

REPORTING & DATA VISUALIZATION

Unlock the full potential of Amazon data. Unhampered by Amazon’s limited reporting windows, our technology reveals advertising campaign performance with comprehensive week-over-week and month-over-month comparisons. That gives you a clear view of how advertising is impacting growth.

BUILT ON

Automated Technology

Using automated processes and business logic, Sidecar for Amazon continuously manages and optimizes keywords, bids, and campaign structure to deliver the most efficient campaign performance. That frees up your time to focus on business strategy, instead of the logistics of a new marketing channel.

Performance Marketing Expertise

Partner with Sidecar’s performance marketing pros. With decades of e-commerce experience under their belt, our team provides you with the input you need to drive results and meet your goals with confidence.

Rich Reporting

No longer limited by Amazon’s reporting window, you can finally understand how product performance evolves over time. Sidecar provides a clear view into how sales correlate to ad spend, allowing you to take action based on how advertising is contributing to your bottom line.

sidecar connect

Sidecar Connect is our intuitive data visualization portal for campaign-level reporting.
Campaign-level data
Data by product, brand, or category with search and filtering
Contextual help and other help documentation
Easily download the data behind the UI visualizations
Report segmentation by device (mobile, desktop, tablet)
Period-over-period comparative metrics

RESOURCES

Product Overview


Sidecar for Amazon

Guide

A Retailer’s Guide to Amazon Ads

Article

How to Structure Amazon Ad Campaigns to Drive Profit

Point of View

The Rise of "Amazoogle"

GET A FREE ANALYSIS.

Let our experts uncover new opportunities on Amazon with a free, no-obligation performance analysis.

"Sidecar for Amazon delivers dividends for our business, accelerating ad revenue that has activated the flywheel and ignited organic sales." — Matt Watson, Co-Founder, Country Club Prep
No obligation and yours to keep.
Want more? Check out Sidecar for Shopping.

RESOURCES

Product Overview


Sidecar for Amazon

Guide

A Retailer’s Guide to Amazon Ads

Article

How to Structure Amazon Ad Campaigns to Drive Profit

Point of View

The Rise of Amazoogle

Sidecar for Amazon

Product Overview

Amazon Advertising Fundamentals for Retail

Guide