• FREE ANALYSIS

    READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

    This free, no obligation performance analysis will uncover:
    • Opportunities to earn more from your catalog
    • Ways to optimize performance across search, shopping, social, and discovery channels
    • Wasted ad spend and how to reduce it
SIDECAR FOR FACEBOOK & INSTAGRAM

Grow AD Revenue From More Relevant Audiences

contact sales
Facebook and Instagram are major channels for e-commerce retailers. The user bases are massive, growing, and highly engaged with the platform. Facebook continues to expand its ad targeting features to allow marketers to develop some of the most segmented, relevant audiences online. But this level of reach isn’t without challenges.

Sidecar for Facebook helps retailers efficiently target the right audiences to drive performance of Facebook ad campaigns. Our approach helps retailers capitalize on contextual and user intent data to target custom audiences and placements across both Facebook & Instagram. Sidecar's Apex technology automates ongoing audience optimizations for prospecting and retargeting, while managing budget and bidding across all campaigns to meet retailers’ goals in an increasingly crowded channel.

Our solution helps you:
Create smarter audiences.
Acquire new customers and re-engage existing customers through intelligent audience targeting.
Drive better ad placement.
Target custom placements across both Facebook & Instagram based on user interest and intent data.
Generate higher returns.
Assign bids according to intent level, so you can allocate more spend to higher intent consumers and drive more efficient revenue.
Bring transparency to reporting.
Gain a clear and actionable view into prospecting and retargeting performance.

HOW IT WORKS

Conquer the growing complexity of Facebook advertising. Sidecar technology automates best practices to structure and optimize your campaigns, at scale. Your brand will resonate with shoppers while your ads generate stronger return.

INTELLIGENT CAMPAIGN CREATION

Eliminate ongoing manual management with a data-driven, automated campaign setup that creates Facebook and Instagram ads at scale. By using channel performance and goals, Sidecar’s Intelligent Campaign Creation is able to create granular campaigns, ad sets, and ads automatically.

customized audience builder

Reach your prospecting and retargeting goals by developing a unique audience based on demographic, contextual, and intent-based variables. Cut through the clutter of Facebook’s available audience building options and avoid manually building and managing audiences.

Automated Budget Allocation

Drive higher returns for your business by assigning budget at a granular level to meet your goals. Sidecar automatically and intelligently allocates budget to the ad sets and audiences with the greatest potential for success, while reducing spend on low converting audiences and ads.

Ad Management & Testing

Manage and optimize ads without any manual burden. Sidecar automates ad delivery, and runs A/B tests for copy, images, targeting, and bidding. Once a test concludes, Sidecar automatically incorporates the winning content and strategy into go-forward ad management.

Reporting & data visualization

Get a granular view of your Facebook and Instagram results with clear reporting and data visualization. Understandable and actionable, Sidecar’s reporting allows you to sidestep Facebook’s native tool and make better campaign decisions.

how it works

Conquer the growing complexity of Facebook advertising. Sidecar technology automates best practices to structure and optimize your campaigns, at scale. Your brand will resonate with shoppers while your ads generate stronger return.

Intelligent Campaign Creation 

Eliminate ongoing manual management with a data-driven, automated campaign setup that creates Facebook and Instagram ads at scale. By using channel performance and goals, Sidecar’s Intelligent Campaign Creation is able to create granular campaigns, ad sets, and ads automatically.

customized audience builder

Reach your prospecting and retargeting goals by developing a unique audience based on demographic, contextual, and intent-based variables. Cut through the clutter of Facebook’s available audience building options and avoid manually building and managing audiences.

AUTOMATED BUDGET ALLOCATION

Drive higher returns for your business by assigning budget at a granular level to meet your goals. Sidecar automatically and intelligently allocates budget to the ad sets and audiences with the greatest potential for success, while reducing spend on low converting audiences and ads.

AD MANAGEMENT & TESTING

Manage and optimize ads without any manual burden. Sidecar automates ad delivery, and runs A/B tests for copy, images, targeting, and bidding. Once a test concludes, Sidecar automatically incorporates the winning content and strategy into go-forward ad management.

reporting & data visualization

Get a granular view of your Facebook and Instagram results with clear reporting and data visualization. Understandable and actionable, Sidecar’s reporting allows you to sidestep Facebook’s native tool and make better campaign decisions.

BUILT ON

Data-Driven Automation

Sidecar’s always-on technology leverages demographic, contextual, and intent-based variables to deliver the most efficient campaign performance. Sidecar handles the complexities of managing Facebook and Instagram ads while you focus on social marketing strategy.

Continuous Learning Technology

Sidecar’s machine learning algorithms aggregate and analyze your data to continuously target the right audiences with product groupings that align to your channel goals and strategies. Your campaigns are constantly optimized with the latest best practices for Facebook and Instagram ad success.

Full-Funnel Marketing Expertise

Sidecar’s performance marketing pros partner with you to drive the top and middle of your funnel with smarter Facebook advertising. With decades of cross-channel e-commerce expertise under the belt, our team provides you with the support you need to gain measurable value from social ads for retail.

sidecar connect

Sidecar Connect is our intuitive data visualization portal for campaign-level reporting.
Campaign-level data
Data by product, brand, or category with search and filtering
Contextual help and other help documentation
Easily download the data behind the UI visualizations
Report segmentation by device (mobile, desktop, tablet)
Period-over-period comparative metrics

RESOURCES

Product Overview

Sidecar for Facebook and Instagram

DOWNLOAD
Article

How Retailers Can Avoid the 9 Biggest Pitfalls of Facebook Advertising

VIEW NOW
Guide

Facebook Dynamic Ads Deconstructed

DOWNLOAD
Article

What Are Dynamic Ads and Why Use Them?

VIEW NOW

GET A FREE ANALYSIS.

Uncover new opportunities on Facebook with a free, no-obligation performance analysis.

“We partner with Sidecar because the company’s experts extend our strategic resources while its technology drives our cross-channel performance.” — Mike Fisch, Gary’s Wine & Marketplace
No obligation and yours to keep.
Want more? Check out Sidecar for Shopping and Paid Search.