SIDECAR FOR FACEBOOK & INSTAGRAM

Facebook and Instagram are major channels for e-commerce retailers. The user bases are massive, growing, and highly engaged with the platform. Facebook continues to expand its ad targeting features to allow marketers to develop some of the most segmented, relevant audiences online. But this level of reach isn’t without challenges.
Sidecar for Facebook helps retailers efficiently target the right audiences to drive performance of Facebook ad campaigns. Our approach helps retailers capitalize on contextual and user intent data to target custom audiences and placements across both Facebook & Instagram. Sidecar's Apex technology automates ongoing audience optimizations for prospecting and retargeting, while managing budget and bidding across all campaigns to meet retailers’ goals in an increasingly crowded channel.
Our solution helps you:
Sidecar for Facebook helps retailers efficiently target the right audiences to drive performance of Facebook ad campaigns. Our approach helps retailers capitalize on contextual and user intent data to target custom audiences and placements across both Facebook & Instagram. Sidecar's Apex technology automates ongoing audience optimizations for prospecting and retargeting, while managing budget and bidding across all campaigns to meet retailers’ goals in an increasingly crowded channel.
Our solution helps you:
Create smarter audiences.
Acquire new customers and re-engage existing customers through intelligent audience targeting.
Drive better ad placement.
Target custom placements across both Facebook & Instagram based on user interest and intent data.
Generate higher returns.
Assign bids according to intent level, so you can allocate more spend to higher intent consumers and drive more efficient revenue.
Bring transparency to reporting.
Gain a clear and actionable view into prospecting and retargeting performance.
HOW IT WORKS
Conquer the growing complexity of Facebook advertising. Sidecar technology automates best practices to structure and optimize your campaigns, at scale. Your brand will resonate with shoppers while your ads generate stronger return.
INTELLIGENT CAMPAIGN CREATION
Eliminate ongoing manual management with a data-driven, automated campaign setup that creates Facebook and Instagram ads at scale. By using channel performance and goals, Sidecar’s Intelligent Campaign Creation is able to create granular campaigns, ad sets, and ads automatically.


customized audience builder
Reach your prospecting and retargeting goals by developing a unique audience based on demographic, contextual, and intent-based variables. Cut through the clutter of Facebook’s available audience building options and avoid manually building and managing audiences.
Automated Budget Allocation
Drive higher returns for your business by assigning budget at a granular level to meet your goals. Sidecar automatically and intelligently allocates budget to the ad sets and audiences with the greatest potential for success, while reducing spend on low converting audiences and ads.


Ad Management & Testing
Manage and optimize ads without any manual burden. Sidecar automates ad delivery, and runs A/B tests for copy, images, targeting, and bidding. Once a test concludes, Sidecar automatically incorporates the winning content and strategy into go-forward ad management.
Reporting & data visualization
Get a granular view of your Facebook and Instagram results with clear reporting and data visualization. Understandable and actionable, Sidecar’s reporting allows you to sidestep Facebook’s native tool and make better campaign decisions.

how it works
Conquer the growing complexity of Facebook advertising. Sidecar technology automates best practices to structure and optimize your campaigns, at scale. Your brand will resonate with shoppers while your ads generate stronger return.

Intelligent Campaign Creation
Eliminate ongoing manual management with a data-driven, automated campaign setup that creates Facebook and Instagram ads at scale. By using channel performance and goals, Sidecar’s Intelligent Campaign Creation is able to create granular campaigns, ad sets, and ads automatically.

customized audience builder
Reach your prospecting and retargeting goals by developing a unique audience based on demographic, contextual, and intent-based variables. Cut through the clutter of Facebook’s available audience building options and avoid manually building and managing audiences.

AUTOMATED BUDGET ALLOCATION
Drive higher returns for your business by assigning budget at a granular level to meet your goals. Sidecar automatically and intelligently allocates budget to the ad sets and audiences with the greatest potential for success, while reducing spend on low converting audiences and ads.

AD MANAGEMENT & TESTING
Manage and optimize ads without any manual burden. Sidecar automates ad delivery, and runs A/B tests for copy, images, targeting, and bidding. Once a test concludes, Sidecar automatically incorporates the winning content and strategy into go-forward ad management.

reporting & data visualization
Get a granular view of your Facebook and Instagram results with clear reporting and data visualization. Understandable and actionable, Sidecar’s reporting allows you to sidestep Facebook’s native tool and make better campaign decisions.
BUILT ON
Data-Driven Automation
Sidecar’s always-on technology leverages demographic, contextual, and intent-based variables to deliver the most efficient campaign performance. Sidecar handles the complexities of managing Facebook and Instagram ads while you focus on social marketing strategy.
Continuous Learning Technology
Sidecar’s machine learning algorithms aggregate and analyze your data to continuously target the right audiences with product groupings that align to your channel goals and strategies. Your campaigns are constantly optimized with the latest best practices for Facebook and Instagram ad success.
Full-Funnel Marketing Expertise
Sidecar’s performance marketing pros partner with you to drive the top and middle of your funnel with smarter Facebook advertising. With decades of cross-channel e-commerce expertise under the belt, our team provides you with the support you need to gain measurable value from social ads for retail.

sidecar connect
Sidecar Connect is our intuitive data visualization portal for campaign-level reporting.
GET A FREE ANALYSIS.
Uncover new opportunities on Facebook with a free, no-obligation performance analysis.
“We partner with Sidecar because the company’s experts extend our strategic resources while its technology drives our cross-channel performance.” — Mike Fisch, Gary’s Wine & Marketplace
“We partner with Sidecar because the company’s experts extend our strategic resources while its technology drives our cross-channel performance.” — Mike Fisch, Gary’s Wine & Marketplace
No obligation and yours to keep.
Want more? Check out Sidecar for Shopping and Paid Search.
Sidecar for
facebook & INSTAGRAM
With more than 3 billion monthly active users across both platforms, the advertising potential on Facebook and Instagram is immense. But as the channels become more sophisticated and competition grows, retail marketers face increased pressure to deliver highly relevant ads.
Sidecar for Facebook & Instagram is the solution to these challenges. Sidecar automates ongoing audience optimizations for prospecting and retargeting, while managing budget and bidding across all campaigns to meet retailers’ goals in the increasingly crowded channels.
Download the complete overview and learn how Sidecar for Facebook & Instagram can:
Sidecar for Facebook & Instagram is the solution to these challenges. Sidecar automates ongoing audience optimizations for prospecting and retargeting, while managing budget and bidding across all campaigns to meet retailers’ goals in the increasingly crowded channels.
Download the complete overview and learn how Sidecar for Facebook & Instagram can:
- Create smarter audiences to drive new customer acquisition and re-engage existing customers
- Drive better ad placement based on user interest and intent data
- Leverage technology to structure and optimize campaigns at scale
- Generate higher returns by assigning intent-level bids
- Deliver more transparent reporting for an actionable view of performance
FACEBOOK DYNAMIC ADS DECONSTRUCTED
Since Facebook launched dynamic ads in 2015, retailers have been able to get more granular in the way they target audiences in the channel.
You might be wondering: How are dynamic ads different from other Facebook ads? And am I missing out on more opportunity if I don’t have dynamic ads set up? Download this guide to find out.
What’s Inside: Answers to 10 of the most frequently asked questions about Facebook dynamic ads. You’ll learn:
You might be wondering: How are dynamic ads different from other Facebook ads? And am I missing out on more opportunity if I don’t have dynamic ads set up? Download this guide to find out.
What’s Inside: Answers to 10 of the most frequently asked questions about Facebook dynamic ads. You’ll learn:
- What dynamic ads look like and where they display
- How to get started with dynamic ads
- The difference between dynamic ad retargeting and other display network retargeting
- Why every retailer should consider investing in dynamic ads
FACEBOOK DYNAMIC ADS DECONSTRUCTED
Retailers have rapidly adopted dynamic ads since Facebook launched them in February 2015.
But you might be wondering: How are dynamic ads different from other Facebook ads? And am I missing the boat if I don’t get started with dynamic ads right now? Download your free guide to find out.
What’s Inside: Answers to the biggest 10 Facebook dynamic ads FAQs. Learn:
What’s Inside: Answers to the biggest 10 Facebook dynamic ads FAQs. Learn:
- Should I invest in dynamic ads?
- Do I need a specialized product feed?
- How do dynamic ads differ from search PLAs?
- How do I get started with dynamic ads?
Additional Resources: Looking for more background on Facebook dynamic ads?